A data profile of the people who buy, follow and care about Kannada language in India — modelled from more than twelve digital signal sources. Kannada language has an estimated audience of 12,987,277 people in India.
Kannada language has an estimated audience of 12,987,277 people in India. 22.6% are female, 77.4% are male, average age 31.9. Top brand affinities: OnePlus, Real property, Videography, Efficient energy use, Image scanner.
Top brand affinities include OnePlus, Real property, Videography, with strongest over-indexing on OnePlus (1.8× the country average).
Demographically, the Kannada language audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Spirituality, Career Orientation.
The typical Kannada language fan in India is more male, around 31.9 years old, with strong Spirituality tendencies and a notable affinity for OnePlus.
The key figures that characterise the Kannada language profile in India.
22.6% are female, 77.4% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 22.6% |
| Male | 77.4% |
| Average age | 31.9 |
| Estimated audience size | 12,987,277 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 33% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Kannada language audience comes from India.
| Country | Share |
|---|---|
| India | 50.6% |
| United States | 8.9% |
| Taiwan | 4.3% |
The strongest cross-interests of the Kannada language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 3.18× | ||
| 02 | Ramen | Food & Beverages | 2.30× | ||
| 03 | Image scanner | Technology & Electronics | 2.27× | ||
| 04 | Human rights | Politics & Society | 2.18× | ||
| 05 | Italo disco | Music & Radio | 2.16× | ||
| 06 | Real property | Home & Garden | 1.99× | ||
| 07 | Spanish language | Politics & Society | 1.94× | ||
| 08 | Air Canada | Travel & Leisure | 1.89× | ||
| 09 | OnePlus | Technology & Electronics | 1.80× | ||
| 10 | American Airlines | Travel & Leisure | 1.74× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.72× | ||
| 12 | Air France | Travel & Leisure | 1.69× | ||
| 13 | United Airlines | Travel & Leisure | 1.63× | ||
| 14 | Photo sharing | Internet & Social Media | 1.60× | ||
| 15 | Water filter | Food & Beverages | 1.59× | ||
| 16 | Videography | Internet & Social Media | 1.58× | ||
| 17 | Starwood Hotels and Resorts Worldwide | Travel & Leisure | 1.55× | ||
| 18 | Gender equality | Politics & Society | 1.53× | ||
| 19 | Jumpsuit | Fashion & Accessoires | 1.51× | ||
| 20 | Garden furniture | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.25× | |
| Career Orientation | POWER | 1.25× | |
| Tradition | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Pet Ownership | JOY | 0.78× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Kannada language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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