Rascasse Audience Intelligence

Kannada language Audience in United States

A data profile of the people who buy, follow and care about Kannada language in United States — modelled from more than twelve digital signal sources. Kannada language has an estimated audience of 2,279,559 people in United States.

#34among Language in United States#5901among Topic in United States#822in Politics & Society

The average Kannada language fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Priyanka Chopra, Hinduism, Islamic banking, with strongest over-indexing on Priyanka Chopra (11.59× the country average).

Demographically, the Kannada language audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kannada language fan in United States is more female, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Priyanka Chopra.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kannada language profile in United States.

Audience size
2.3M
in United States
Gender
66.8%♀
33.2% male
Age
43.1
average years
Country rank
#12811
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kannada language fans

66.8% are female, 33.2% are male, average age 43.1.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Kannada language audience in United States
MetricValue
Female66.8%
Male33.2%
Average age43.1
Estimated audience size2,279,559
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Kannada language audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Kannada language audience comes from United States.

Worldwide audience distribution share by country for Kannada language
CountryShare
India50.6%
United States8.9%
Taiwan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kannada language audience in United States is strongest.

Fig. 05

Top regions by affinity

Kannada language fans by region: top regions in United States
#RegionReachAffinity×
01Washington~80K1.76×
02Massachusetts~70K1.62×
03California~400K1.52×
04New Jersey~90K1.50×
05Washington, District of Columbia~10K1.46×
06Virginia~80K1.44×
07New York~200K1.36×
08Illinois~100K1.27×
09Texas~200K1.25×
10Maryland~50K1.25×
11Oregon~30K1.21×
12Arizona~50K1.11×
13Connecticut~30K1.11×
14Georgia~80K1.10×
15Pennsylvania~80K1.09×
16Michigan~70K1.09×
17Alaska~5K1.06×
18North Carolina~70K1.05×
19Utah~20K1.05×
20Vermont~4K1.04×
21South Dakota~5K1.00×
22North Dakota~5K1.00×
23New Hampshire~9K0.99×
24Delaware~6K0.99×
25Missouri~40K0.98×
26Minnesota~30K0.97×
27Hawaii~10K0.97×
28Rhode Island~7K0.97×
29Montana~6K0.97×
30Maine~8K0.96×
31Kansas~20K0.95×
32Ohio~60K0.92×
33Iowa~20K0.92×
34New Mexico~10K0.92×
35West Virginia~10K0.92×
36Idaho~10K0.91×
37Nebraska~10K0.91×
38Colorado~30K0.90×
39Indiana~40K0.89×
40Kentucky~30K0.88×
41Mississippi~20K0.87×
42Arkansas~20K0.87×
43Wisconsin~30K0.86×
44Louisiana~30K0.86×
45Florida~100K0.85×
46Alabama~30K0.84×
47Nevada~20K0.84×
48Oklahoma~20K0.83×
49Tennessee~40K0.82×
50South Carolina~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Kannada language, United States
0.82×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kannada language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kannada language audience
#·InterestCategoryAffinity×
01Islamic bankingBusiness & Career25.98×
02Alia BhattMovies & TV19.70×
03qantas airwaysTravel & Leisure15.85×
04Priyanka ChopraMovies & TV11.59×
05Air CanadaTravel & Leisure7.93×
06Vintage BooksLiterature7.54×
07HinduismPolitics & Society7.31×
08NikonTechnology & Electronics6.36×
09IbizaTravel & Leisure5.94×
10CanonTechnology & Electronics5.58×
11Web serverTechnology & Electronics3.38×
12JetBlueTravel & Leisure2.66×
13Sustainable energyHome & Garden2.60×
14Indeed.comBusiness & Career2.29×
15Google FlightsTravel & Leisure2.13×
16RedditInternet & Social Media2.05×
17IKEAHome & Garden1.78×
18Google DriveTechnology & Electronics1.71×
19AirbnbTravel & Leisure1.59×
20Nonprofit organizationPolitics & Society1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kannada language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kannada language audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.89×
IndulgenceJOY1.79×
Quality AwarenessPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kannada language audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.00×
DIY MentalityTHRILL1.01×
Sports ActivityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kannada language have in United States?

Kannada language has an estimated audience of 2,279,559 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kannada language fans?

66.8% of Kannada language fans are female, 33.2% are male, with an average age of 43.1 years.

03

Which brands do Kannada language fans like most?

Kannada language fans show strongest brand affinity for Priyanka Chopra (11.59×), Hinduism (7.31×), and Islamic banking (25.98×) over the country average.

04

Where do Kannada language fans live in United States?

Kannada language fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kannada language fans also like?

Beyond Kannada language itself, the audience over-indexes on Hinduism (7.31×), Islamic banking (25.98×), Alia Bhatt (19.7×), and Indeed.com (2.29×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Kannada language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kannada language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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