Kannada language Audience in United States

Kannada language has an estimated audience of 2,279,559 people in United States. 66.8% are female, 33.2% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Finnair, Priyanka Chopra, Indeed.com, Alia Bhatt, Khan Academy.

The average Kannada language fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Priyanka Chopra, Indeed.com, with strongest over-indexing on Finnair (675× the country average). Demographically, the Kannada language audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Kannada language fans

Demographic split for Kannada language audience in United States
MetricValue
Female66.8%
Male33.2%
Average age43.1
Estimated audience size2,279,559

Audience persona

The typical Kannada language fan in United States is more female, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Kannada language in United States
RegionReachAffinity
California425,8771.7×
Texas277,8261.42×
New York192,2141.51×
Florida132,7410.86×
Illinois103,8601.37×
New Jersey99,0261.71×
Washington90,6671.98×
Virginia90,3591.63×
Pennsylvania88,1751.15×
Georgia84,6101.2×
Massachusetts83,8451.87×
North Carolina77,3501.13×
Michigan70,2381.18×
Ohio64,7970.92×
Arizona54,0081.16×
Maryland53,3331.36×
Missouri37,6461.02×
Indiana36,2800.87×
Oregon35,2241.35×
Tennessee32,9500.72×
Minnesota32,2720.99×
Colorado30,6840.85×
Connecticut26,8901.18×
Wisconsin26,8520.78×
South Carolina25,2670.74×
Kentucky22,9500.8×
Utah22,4611.1×
Louisiana22,0520.75×
Alabama18,8400.59×
Kansas17,3580.97×
Nevada15,4830.7×
Oklahoma15,0540.59×
Iowa15,0030.8×
Washington, District of Columbia12,9871.9×
Arkansas11,7720.63×
Mississippi9,1730.49×
Hawaii8,4130.86×
Nebraska8,3730.73×
New Hampshire8,3200.93×
New Mexico8,1050.71×
Idaho7,5110.66×
Maine6,6910.82×
Rhode Island6,2490.86×
West Virginia5,8900.55×
Delaware5,5960.89×
Montana3,6600.58×
Alaska3,6390.75×
South Dakota3,3720.64×
North Dakota2,8140.6×
Wyoming2,7230.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kannada language audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Priyanka Chopra28.5×Movies & TV
Indeed.com6.93×Business & Career
Alia Bhatt53.19×Movies & TV
Khan Academy8.63×Business & Career
Capital One3.98×Business & Career
Kia Sportage20×Cars & Mobility
Autism Awareness8.14×Health
Diabetes mellitus awareness5.57×Health
Google Flights4.43×Travel & Leisure
Google Maps3.01×Internet & Social Media
Islamic banking30.49×Business & Career
Sri Lanka15.81×Travel & Leisure
Singer-songwriter2.77×Music & Radio
Diane Keaton4.06×Movies & TV
Beetlejuice3.1×Movies & TV
Microblogging5.64×Technology & Electronics
Non-fiction books4.14×Literature
MSN2.13×News
Enterprise Rent-A-Car3.17×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kannada language audience
TraitClusterScore
TravellingTHRILL1.66
IndulgenceJOY1.65
Career OrientationPOWER1.62
MindfulnessBALANCE1.6
Quality AwarenessPREMIUM1.51
SustainabilityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Kannada language
CountryShare
India50.6%
United States8.9%
Taiwan4.3%

See Kannada language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Kannada language have in United States?

Kannada language has an estimated audience of 2,279,559 people in United States, concentrated in California and Texas.

What is the gender split and age of Kannada language fans?

66.8% of Kannada language fans are female, 33.2% are male, with an average age of 43.1 years.

Which brands do Kannada language fans like most?

Kannada language fans show strongest brand affinity for Finnair (675×), Priyanka Chopra (28.5×), and Indeed.com (6.93×) over the country average.

Where do Kannada language fans live in United States?

Kannada language fans in United States are most concentrated in California (reach 425,877), Texas (reach 277,826), and New York (reach 192,214). These three regions account for the largest share of the active audience.

What other brands do Kannada language fans also like?

Beyond Kannada language itself, the audience over-indexes on Priyanka Chopra (28.5×), Indeed.com (6.93×), Alia Bhatt (53.19×), and Khan Academy (8.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kannada language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.