A data profile of the people who buy, follow and care about Maharashtra Times in India — modelled from more than twelve digital signal sources. Maharashtra Times has an estimated audience of 5,977,903 people in India.
Maharashtra Times has an estimated audience of 5,977,903 people in India. 22.5% are female, 77.5% are male, average age 35.0. Top brand affinities: Dailymotion, Real property, Uniqlo, Renovation, Sports betting.
Top brand affinities include Dailymotion, Real property, Uniqlo, with strongest over-indexing on Dailymotion (5.99× the country average).
Demographically, the Maharashtra Times audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Maharashtra Times fan in India is more male, around 35.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Dailymotion.
The key figures that characterise the Maharashtra Times profile in India.
22.5% are female, 77.5% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 22.5% |
| Male | 77.5% |
| Average age | 35.0 |
| Estimated audience size | 5,977,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Maharashtra Times audience comes from India.
| Country | Share |
|---|---|
| India | 88.7% |
| United States | 2.2% |
| United Arab Emirates | 1.2% |
The strongest cross-interests of the Maharashtra Times audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grant's | Food & Beverages | 7.91× | ||
| 02 | Absinthe | Food & Beverages | 7.10× | ||
| 03 | Dailymotion | Movies & TV | 5.99× | ||
| 04 | Garden centre | Home & Garden | 5.46× | ||
| 05 | James Bond | Movies & TV | 4.86× | ||
| 06 | Uniqlo | Shopping | 4.61× | ||
| 07 | Futures exchange | Business & Career | 4.53× | ||
| 08 | Ready-to-assemble furniture | Home & Garden | 4.18× | ||
| 09 | Mitsubishi | Cars & Mobility | 3.77× | ||
| 10 | Real property | Home & Garden | 3.38× | ||
| 11 | Fertilizer | Home & Garden | 2.16× | ||
| 12 | First-time buyer | Shopping | 2.04× | ||
| 13 | Scotch whisky | Food & Beverages | 1.97× | ||
| 14 | Renovation | Home & Garden | 1.92× | ||
| 15 | IKEA | Home & Garden | 1.90× | ||
| 16 | Starbucks | Food & Beverages | 1.85× | ||
| 17 | Barbecue | Food & Beverages | 1.76× | ||
| 18 | Cabinetry | Home & Garden | 1.75× | ||
| 19 | Sports betting | Games | 1.63× | ||
| 20 | Lodging | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.66× | |
| Indulgence | JOY | 1.58× | |
| Career Orientation | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Community Orientation | OPEN | 0.77× | |
| Spirituality | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Maharashtra Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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