Rascasse Audience Intelligence

Bigo Audience in Italy

A data profile of the people who buy, follow and care about Bigo in Italy — modelled from more than twelve digital signal sources. Bigo has an estimated audience of 64,612 people in Italy.

#1065among Website / Newspaper / Magazine in Italy#322in Internet & Social Media

The average Bigo fan in Italy is 34.5 years old, more male, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Campania, Lazio.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Bigo profile in Italy.

Audience size
65K
in Italy
Gender
44.4%♀
55.6% male
Age
34.5
average years
Country rank
#33774
Website / Newspaper / Magazine in Italy
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bigo

44.4% are female, 55.6% are male, average age 34.5.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Bigo audience in Italy
MetricValue
Female44.4%
Male55.6%
Average age34.5
Estimated audience size64,612
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Bigo audience in Italy
Age bracketShare%
16-1930%
20-2923%
30-3919%
40-4918%
50+10%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Bigo audience comes from Italy.

Worldwide audience distribution share by country for Bigo
CountryShare
China35.4%
United States9.6%
Indonesia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bigo audience in Italy is strongest.

Fig. 05

Top regions by affinity

Bigo fans by region: top regions in Italy
#RegionReachAffinity×
01Liguria~5K2.75×
02Calabria~3K1.59×
03Sicilia~7K1.28×
04Campania~9K1.20×
05Puglia~5K1.18×
06Lazio~8K1.05×
07Lombardy~10K1.03×
08Tuscany~4K0.98×
09Piedmont~5K0.97×
10Aosta Valley<1K0.95×
11Molise<1K0.94×
12Basilicata<1K0.92×
13Marche~1K0.91×
14Abruzzo~1K0.88×
15Umbria<1K0.86×
16Friuli-Venezia Giulia~1K0.84×
17Sardinia~2K0.83×
18Emilia-Romagna~4K0.82×
19Trentino-Alto Adige/Südtirol<1K0.80×
20Veneto~4K0.76×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Bigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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