A data profile of the people who buy, follow and care about Emilia-Romagna in Italy — modelled from more than twelve digital signal sources. Emilia-Romagna has an estimated audience of 6,395,883 people in Italy.
Emilia-Romagna has an estimated audience of 6,395,883 people in Italy. 54.1% are female, 45.9% are male, average age 41.0. Top brand affinities: Nonprofit organization, Bologna F.C. 1909, Subscription business model, Zoo, Snack food.
Top brand affinities include Nonprofit organization, Bologna F.C. 1909, Subscription business model, with strongest over-indexing on Nonprofit organization (1.66× the country average).
Demographically, the Emilia-Romagna audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Emilia-Romagna fan in Italy is balanced, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Emilia-Romagna profile in Italy.
54.1% are female, 45.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 41.0 |
| Estimated audience size | 6,395,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Emilia-Romagna audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 83.9% |
| United States | 3.7% |
| Germany | 1.9% |
The strongest cross-interests of the Emilia-Romagna audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.04× | ||
| 02 | Birra Moretti | Food & Beverages | 2.00× | ||
| 03 | Bologna F.C. 1909 | Sports | 1.98× | ||
| 04 | Traditional medicine | Health | 1.98× | ||
| 05 | Private equity | Business & Career | 1.77× | ||
| 06 | Luc Besson | Movies & TV | 1.74× | ||
| 07 | Butcher | Food & Beverages | 1.67× | ||
| 08 | Freedom of speech | Politics & Society | 1.67× | ||
| 09 | Nonprofit organization | Politics & Society | 1.66× | ||
| 10 | Sandra Bullock | Movies & TV | 1.66× | ||
| 11 | Frozen food | Food & Beverages | 1.64× | ||
| 12 | Bob Dylan | Music & Radio | 1.63× | ||
| 13 | Best Western | Travel & Leisure | 1.62× | ||
| 14 | Rail transport | Travel & Leisure | 1.61× | ||
| 15 | Valencia CF | Sports | 1.59× | ||
| 16 | Snack food | Food & Beverages | 1.58× | ||
| 17 | Zoo | Kids & Family | 1.54× | ||
| 18 | Monopoly (game) | Games | 1.54× | ||
| 19 | Subscription business model | Shopping | 1.53× | ||
| 20 | Medicinal plants | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.53× | |
| Career Orientation | POWER | 1.45× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.54× | |
| Risk Appetite | THRILL | 0.59× | |
| Sports Activity | POWER | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Emilia-Romagna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.