A data profile of the people who buy, follow and care about Emma Marrone in Italy — modelled from more than twelve digital signal sources. Emma Marrone has an estimated audience of 2,089,393 people in Italy.
The average Emma Marrone fan in Italy is 39.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Alessandra Amoroso, Annalisa, Giorgia (singer), with strongest over-indexing on Alessandra Amoroso (6.07× the country average).
Demographically, the Emma Marrone audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Emma Marrone fan in Italy is more female, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Alessandra Amoroso.
The key figures that characterise the Emma Marrone profile in Italy.
67.3% are female, 32.7% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 39.2 |
| Estimated audience size | 2,089,393 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Emma Marrone audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 88.4% |
| Germany | 2.0% |
| United States | 1.7% |
Where the Emma Marrone audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liguria | ~80K | 1.37× | |
| 02 | Puglia | ~200K | 1.35× | |
| 03 | Tuscany | ~200K | 1.17× | |
| 04 | Campania | ~300K | 1.16× | |
| 05 | Lazio | ~300K | 1.13× | |
| 06 | Lombardy | ~400K | 1.11× | |
| 07 | Sicilia | ~200K | 1.07× | |
| 08 | Veneto | ~200K | 1.07× | |
| 09 | Emilia-Romagna | ~200K | 1.04× | |
| 10 | Piedmont | ~200K | 1.04× | |
| 11 | Abruzzo | ~50K | 1.03× | |
| 12 | Calabria | ~60K | 0.98× | |
| 13 | Marche | ~50K | 0.97× | |
| 14 | Basilicata | ~20K | 0.95× | |
| 15 | Sardinia | ~50K | 0.92× | |
| 16 | Friuli-Venezia Giulia | ~40K | 0.92× | |
| 17 | Umbria | ~30K | 0.85× | |
| 18 | Molise | ~7K | 0.74× | |
| 19 | Aosta Valley | ~4K | 0.68× | |
| 20 | Trentino-Alto Adige/Südtirol | ~20K | 0.62× |
The strongest cross-interests of the Emma Marrone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alessandra Amoroso | Music & Radio | 6.07× | ||
| 02 | Giorgia (singer) | Music & Radio | 5.46× | ||
| 03 | alcott | Fashion & Accessoires | 5.07× | ||
| 04 | Elisa (Italian singer) | Music & Radio | 4.74× | ||
| 05 | Irama | Music & Radio | 4.72× | ||
| 06 | Annalisa | Music & Radio | 4.59× | ||
| 07 | Marco Mengoni | Music & Radio | 4.59× | ||
| 08 | Cesare Cremonini (musician) | Music & Radio | 3.95× | ||
| 09 | Tiziano Ferro | Music & Radio | 3.77× | ||
| 10 | Laura Pausini | Music & Radio | 2.90× | ||
| 11 | Gardaland | Travel & Leisure | 2.56× | ||
| 12 | Eros Ramazzotti | Music & Radio | 2.38× | ||
| 13 | Barbie | Movies & TV | 2.01× | ||
| 14 | Achille Lauro | Music & Radio | 2.00× | ||
| 15 | Cover version | Music & Radio | 1.85× | ||
| 16 | Pop rock | Music & Radio | 1.83× | ||
| 17 | Vasco Rossi | Music & Radio | 1.76× | ||
| 18 | Expert (company) | Shopping | 1.75× | ||
| 19 | Singer-songwriter | Music & Radio | 1.57× | ||
| 20 | Angel | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.16× | |
| Price Sensitivity | PREMIUM | 1.16× | |
| Spirituality | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Patriotism | CONSERVATISM | 0.97× | |
| Career Orientation | POWER | 0.98× |
Emma Marrone has an estimated audience of 2,089,393 people in Italy, concentrated in Lombardy and Lazio.
67.3% of Emma Marrone fans are female, 32.7% are male, with an average age of 39.2 years.
Emma Marrone fans show strongest brand affinity for Alessandra Amoroso (6.07×), Annalisa (4.59×), and Giorgia (singer) (5.46×) over the country average.
Emma Marrone fans in Italy are most concentrated in Lombardy (reach ~400K), Lazio (reach ~300K), and Campania (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Emma Marrone itself, the audience over-indexes on Annalisa (4.59×), Giorgia (singer) (5.46×), Tiziano Ferro (3.77×), and Singer-songwriter (1.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Emma Marrone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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