A data profile of the people who buy, follow and care about Feltrinelli (publisher) in Italy — modelled from more than twelve digital signal sources. Feltrinelli (publisher) has an estimated audience of 4,819,250 people in Italy.
The average Feltrinelli (publisher) fan in Italy is 37.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include TicketOne, Nonprofit organization, Innovation, with strongest over-indexing on TicketOne (2.16× the country average).
Demographically, the Feltrinelli (publisher) audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Community Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Feltrinelli (publisher) fan in Italy is more female, around 37.3 years old, with strong Community Orientation tendencies and a notable affinity for TicketOne.
The key figures that characterise the Feltrinelli (publisher) profile in Italy.
72.6% are female, 27.4% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 37.3 |
| Estimated audience size | 4,819,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Feltrinelli (publisher) audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 99.2% |
| Germany | 0.5% |
| United States | 0.2% |
Where the Feltrinelli (publisher) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~900K | 1.66× | |
| 02 | Lombardy | ~1M | 1.53× | |
| 03 | Puglia | ~400K | 1.40× | |
| 04 | Campania | ~700K | 1.33× | |
| 05 | Emilia-Romagna | ~500K | 1.30× | |
| 06 | Piedmont | ~400K | 1.29× | |
| 07 | Sicilia | ~500K | 1.25× | |
| 08 | Tuscany | ~400K | 1.23× | |
| 09 | Veneto | ~400K | 1.17× | |
| 10 | Liguria | ~100K | 1.04× | |
| 11 | Friuli-Venezia Giulia | ~80K | 0.92× | |
| 12 | Umbria | ~60K | 0.87× | |
| 13 | Sardinia | ~100K | 0.85× | |
| 14 | Abruzzo | ~80K | 0.78× | |
| 15 | Calabria | ~100K | 0.77× | |
| 16 | Basilicata | ~30K | 0.70× | |
| 17 | Marche | ~80K | 0.69× | |
| 18 | Molise | ~10K | 0.50× | |
| 19 | Trentino-Alto Adige/Südtirol | ~40K | 0.45× | |
| 20 | Aosta Valley | ~5K | 0.45× |
The strongest cross-interests of the Feltrinelli (publisher) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Meryl Streep | Movies & TV | 3.71× | ||
| 02 | True Detective | Movies & TV | 3.13× | ||
| 03 | Children's literature | Literature | 3.09× | ||
| 04 | Individualism | Politics & Society | 2.88× | ||
| 05 | Julia Roberts | Movies & TV | 2.63× | ||
| 06 | Anne Hathaway | Movies & TV | 2.29× | ||
| 07 | TicketOne | Travel & Leisure | 2.16× | ||
| 08 | Nonprofit organization | Politics & Society | 2.12× | ||
| 09 | Charitable organization | Politics & Society | 2.12× | ||
| 10 | Film festival | Movies & TV | 2.06× | ||
| 11 | Rail transport | Travel & Leisure | 1.99× | ||
| 12 | TV talkshows | Movies & TV | 1.94× | ||
| 13 | Rai 3 | Movies & TV | 1.87× | ||
| 14 | Subscription business model | Shopping | 1.82× | ||
| 15 | Snack food | Food & Beverages | 1.74× | ||
| 16 | Art exhibition | Arts & Culture | 1.72× | ||
| 17 | Innovation | Business & Career | 1.71× | ||
| 18 | Fine art | Business & Career | 1.65× | ||
| 19 | FlixBus | Cars & Mobility | 1.53× | ||
| 20 | H&M | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.12× | |
| Individualism | JOY | 1.80× | |
| Convenience Orientation | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Risk Appetite | THRILL | 0.76× |
Feltrinelli (publisher)'s target market in Italy covers an estimated 4,819,250 people, concentrated in Lombardy and Lazio.
72.6% of the Feltrinelli (publisher) audience are female, 27.4% are male, with an average age of 37.3 years.
Feltrinelli (publisher) fans show strongest brand affinity for TicketOne (2.16×), Nonprofit organization (2.12×), and Innovation (1.71×) over the country average.
Feltrinelli (publisher) fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~900K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Feltrinelli (publisher) itself, the audience over-indexes on Nonprofit organization (2.12×), Innovation (1.71×), True Detective (3.13×), and Meryl Streep (3.71×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Feltrinelli (publisher). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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