Rascasse Audience Intelligence

Metropolitan City of Milan Audience in Italy

A data profile of the people who buy, follow and care about Metropolitan City of Milan in Italy — modelled from more than twelve digital signal sources. Metropolitan City of Milan has an estimated audience of 4,370,240 people in Italy.

#92among POI in Italy#150in Travel & Leisure

Metropolitan City of Milan has an estimated audience of 4,370,240 people in Italy. 56.9% are female, 43.1% are male, average age 41.3. Top brand affinities: TicketOne, Innovation, Subscription business model, Rail transport, Baking powder.

Top brand affinities include TicketOne, Innovation, Subscription business model, with strongest over-indexing on TicketOne (1.56× the country average).

Demographically, the Metropolitan City of Milan audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

The typical Metropolitan City of Milan fan in Italy is more female, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for TicketOne.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metropolitan City of Milan profile in Italy.

Audience size
4.4M
in Italy
Gender
56.9%♀
43.1% male
Age
41.3
average years
Country rank
#1566
POI in Italy
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Metropolitan City of Milan fans

56.9% are female, 43.1% are male, average age 41.3.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Metropolitan City of Milan audience in Italy
MetricValue
Female56.9%
Male43.1%
Average age41.3
Estimated audience size4,370,240
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Metropolitan City of Milan audience in Italy
Age bracketShare%
16-1912%
20-2920%
30-3924%
40-4923%
50+22%
Fig. 04

Worldwide distribution

94.5%

of the worldwide Metropolitan City of Milan audience comes from Italy.

Worldwide audience distribution share by country for Metropolitan City of Milan
CountryShare
Italy94.5%
Slovakia1.3%
United States1.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metropolitan City of Milan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metropolitan City of Milan audience
#·InterestCategoryAffinity×
01Infinity edge poolTravel & Leisure2.86×
02Convenience foodFood & Beverages2.42×
03Single-family detached homeHome & Garden2.35×
04IndividualismPolitics & Society2.04×
05MieleHome & Garden2.00×
06Mineral waterFood & Beverages1.87×
07Non-alcoholic beverageFood & Beverages1.87×
08TAG HeuerFashion & Accessoires1.78×
09Private equityBusiness & Career1.78×
10Subscription business modelShopping1.77×
11BiodermaBeauty & Wellness1.77×
12Rail transportTravel & Leisure1.70×
13Sugar substituteFood & Beverages1.69×
14ValentinoFashion & Accessoires1.68×
15Nobel Peace PrizePolitics & Society1.62×
16Traditional medicineHealth1.61×
17InnovationBusiness & Career1.59×
18TicketOneTravel & Leisure1.56×
19Baking powderFood & Beverages1.55×
20Business schoolBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metropolitan City of Milan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Metropolitan City of Milan audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.62×
Career OrientationPOWER1.59×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Metropolitan City of Milan audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.74×
Price SensitivityPREMIUM0.78×
TravellingTHRILL0.79×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Metropolitan City of Milan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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