A data profile of the people who buy, follow and care about Roma (1972 film) in Italy — modelled from more than twelve digital signal sources. Roma (1972 film) has an estimated audience of 6,365,531 people in Italy.
Roma (1972 film) fans in Italy are concentrated in Lazio, with strong brand affinity for UniCredit.
The audience is concentrated in Lazio, Lombardy, Sicilia.
Top brand affinities include UniCredit, TicketOne, Subscription business model, with strongest over-indexing on UniCredit (2.02× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Roma (1972 film) fan in Italy shows strong Individualism tendencies and a notable affinity for UniCredit.
The key figures that characterise the Roma (1972 film) profile in Italy.
| Metric | Value |
|---|---|
| Estimated audience size | 6,365,531 |
of the worldwide Roma (1972 film) audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 34.2% |
| Brazil | 13.0% |
| United States | 12.9% |
Where the Roma (1972 film) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~2.5M | 3.41× | |
| 02 | Abruzzo | ~200K | 1.24× | |
| 03 | Umbria | ~100K | 1.22× | |
| 04 | Lombardy | ~1M | 1.06× | |
| 05 | Puglia | ~500K | 1.06× | |
| 06 | Tuscany | ~400K | 1.05× | |
| 07 | Marche | ~200K | 1.05× | |
| 08 | Calabria | ~200K | 1.04× | |
| 09 | Sicilia | ~500K | 0.91× | |
| 10 | Emilia-Romagna | ~500K | 0.88× | |
| 11 | Sardinia | ~100K | 0.83× | |
| 12 | Basilicata | ~50K | 0.80× | |
| 13 | Liguria | ~100K | 0.79× | |
| 14 | Veneto | ~400K | 0.78× | |
| 15 | Molise | ~20K | 0.77× | |
| 16 | Piedmont | ~400K | 0.75× | |
| 17 | Friuli-Venezia Giulia | ~90K | 0.72× | |
| 18 | Campania | ~500K | 0.69× | |
| 19 | Trentino-Alto Adige/Südtirol | ~70K | 0.62× | |
| 20 | Aosta Valley | ~7K | 0.41× |
The strongest cross-interests of the Roma (1972 film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mohamed Salah | Sports | 4.42× | ||
| 02 | Fever | Health | 3.00× | ||
| 03 | Individualism | Politics & Society | 2.85× | ||
| 04 | Ryan Gosling | Movies & TV | 2.28× | ||
| 05 | Subscription business model | Shopping | 2.11× | ||
| 06 | Local news | News | 2.06× | ||
| 07 | UniCredit | Business & Career | 2.02× | ||
| 08 | Lacoste | Fashion & Accessoires | 1.79× | ||
| 09 | Boxing | Sports | 1.75× | ||
| 10 | Anne Hathaway | Movies & TV | 1.71× | ||
| 11 | Rai News24 | Movies & TV | 1.70× | ||
| 12 | TicketOne | Travel & Leisure | 1.69× | ||
| 13 | Bwin | Games | 1.65× | ||
| 14 | Coppa Italia | Sports | 1.59× | ||
| 15 | Grilling | Food & Beverages | 1.57× | ||
| 16 | Sausage | Food & Beverages | 1.54× | ||
| 17 | Steakhouse | Food & Beverages | 1.53× | ||
| 18 | Rai 3 | Movies & TV | 1.51× | ||
| 19 | Tom Cruise | Movies & TV | 1.51× | ||
| 20 | Old Wild West | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.97× | |
| Luxury Orientation | PREMIUM | 1.71× | |
| Convenience Orientation | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| DIY Mentality | THRILL | 0.73× | |
| Travelling | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Roma (1972 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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