How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Reggae |
5.7M | 4.2% | 36.8 | 48.5% | Musical genre |
| 27 |  Pop rock |
5.6M | 5.9% | 35.4 | 56.2% | Musical genre |
| 28 |  Disco |
5M | 6.4% | 36.3 | 50.5% | Musical genre |
| 29 |  Electro (music) |
4.6M | 3.3% | — | — | Musical genre |
| 30 |  Folk music |
4.5M | 5.0% | 44.3 | 47.5% | Musical genre |
| 31 |  World music |
4.4M | 4.4% | 39.8 | 52.1% | Musical genre |
| 32 |  Indie pop |
4.4M | 6.3% | 31.7 | 56.0% | Musical genre |
| 33 |  New wave music |
4.3M | 4.9% | 37.3 | 45.6% | Musical genre |
| 34 |  Reggaeton |
4.2M | 3.6% | 33.1 | 51.8% | Musical genre |
| 35 |  Alternative hip hop |
4.1M | 3.5% | 29.4 | 42.6% | Musical genre |
| 36 |  East Coast hip hop |
4.1M | 3.3% | 27.5 | 39.2% | Musical genre |
| 37 |  Electronica |
4M | 5.3% | 34.9 | 47.9% | Musical genre |
| 38 |  Baroque pop |
3.9M | 5.0% | 34.5 | 56.4% | Musical genre |
| 39 |  American rock |
3.9M | 5.2% | 37.6 | 57.6% | Musical genre |
| 40 |  New-age music |
3.8M | 6.8% | 41.0 | 48.1% | Musical genre |
| 41 |  Tech house |
3.8M | 7.9% | 33.9 | 42.9% | Musical genre |
| 42 |  Bounce music |
3.8M | 3.3% | 27.4 | 36.8% | Musical genre |
| 43 |  Independent music |
3.7M | 6.7% | 35.1 | 52.0% | Musical genre |
| 44 |  Latin pop |
3.6M | 4.0% | 36.1 | 63.0% | Musical genre |
| 45 |  Kenyan hip hop |
3.5M | 4.3% | 27.3 | 37.0% | Musical genre |
| 46 |  American folk music |
3.4M | 4.4% | 39.7 | 50.9% | Musical genre |
| 47 |  Latin music (genre) |
3.4M | 3.6% | 36.9 | 57.3% | Musical genre |
| 48 |  Jazz fusion |
3.4M | 4.6% | 40.3 | 55.0% | Musical genre |
| 49 |  West Coast hip hop |
3.2M | 3.0% | 29.4 | 42.6% | Musical genre |
| 50 |  Vocal music |
3.2M | 4.6% | 39.9 | 47.0% | Musical genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each musical genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest musical genre in Italy?
Rock music currently leads with an estimated audience of 22M people in Italy.