A data profile of the people who buy, follow and care about Baroque pop in Italy — modelled from more than twelve digital signal sources. Baroque pop has an estimated audience of 3,876,980 people in Italy.
Baroque pop has an estimated audience of 3,876,980 people in Italy. 56.4% are female, 43.6% are male, average age 34.5. Top brand affinities: TicketOne, Superman, Batman, Art exhibition, Anti-aging cream.
Top brand affinities include TicketOne, Superman, Batman, with strongest over-indexing on TicketOne (1.86× the country average).
Demographically, the Baroque pop audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Baroque pop fan in Italy is more female, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for TicketOne.
The key figures that characterise the Baroque pop profile in Italy.
56.4% are female, 43.6% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 34.5 |
| Estimated audience size | 3,876,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Baroque pop audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 8.6% |
| China | 6.8% |
The strongest cross-interests of the Baroque pop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AC/DC | Music & Radio | 3.09× | ||
| 02 | David Bowie | Music & Radio | 2.52× | ||
| 03 | Lip gloss | Beauty & Wellness | 2.08× | ||
| 04 | Uniqlo | Shopping | 1.89× | ||
| 05 | TicketOne | Travel & Leisure | 1.86× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 1.76× | ||
| 07 | Art exhibition | Arts & Culture | 1.73× | ||
| 08 | Eye shadow | Beauty & Wellness | 1.73× | ||
| 09 | Superman | Movies & TV | 1.70× | ||
| 10 | Whisky | Food & Beverages | 1.69× | ||
| 11 | Film festival | Movies & TV | 1.64× | ||
| 12 | Batman | Movies & TV | 1.62× | ||
| 13 | Art jewelry | Fashion & Accessoires | 1.61× | ||
| 14 | Handmade jewelry | Fashion & Accessoires | 1.59× | ||
| 15 | Nail salon | Beauty & Wellness | 1.59× | ||
| 16 | Luxury real estate | Business & Career | 1.59× | ||
| 17 | Animal rights | Politics & Society | 1.58× | ||
| 18 | Outfit of the day | Fashion & Accessoires | 1.55× | ||
| 19 | Brad Pitt | Movies & TV | 1.52× | ||
| 20 | Balenciaga | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.44× | |
| Mindfulness | BALANCE | 1.29× | |
| Individualism | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Quality Awareness | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Baroque pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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