A data profile of the people who buy, follow and care about Baroque pop in Spain — modelled from more than twelve digital signal sources. Baroque pop has an estimated audience of 2,665,937 people in Spain.
Baroque pop has an estimated audience of 2,665,937 people in Spain. 53.5% are female, 46.5% are male, average age 38.5. Top brand affinities: Superman, Local food, Uniqlo, Natural skin care, Podcast.
Top brand affinities include Superman, Local food, Uniqlo, with strongest over-indexing on Superman (1.71× the country average).
Demographically, the Baroque pop audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Individualism, Extroversion.
The typical Baroque pop fan in Spain is balanced, around 38.5 years old, with strong Individualism tendencies and a notable affinity for Superman.
The key figures that characterise the Baroque pop profile in Spain.
53.5% are female, 46.5% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 38.5 |
| Estimated audience size | 2,665,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 26% | |
| 40-49 | 24% | |
| 50+ | 13% |
of the worldwide Baroque pop audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 8.6% |
| China | 6.8% |
The strongest cross-interests of the Baroque pop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iron Maiden | Music & Radio | 2.87× | ||
| 02 | David Bowie | Music & Radio | 2.72× | ||
| 03 | AC/DC | Music & Radio | 2.57× | ||
| 04 | Millie Bobby Brown | Movies & TV | 2.19× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.91× | ||
| 06 | Local food | Food & Beverages | 1.85× | ||
| 07 | Uniqlo | Shopping | 1.85× | ||
| 08 | Deportivo Alavés | Sports | 1.85× | ||
| 09 | Taylor Swift | Music & Radio | 1.82× | ||
| 10 | Forex Online Trading | Business & Career | 1.79× | ||
| 11 | Superman | Movies & TV | 1.71× | ||
| 12 | Internet celebrity | Internet & Social Media | 1.71× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.69× | ||
| 14 | Tiffany & Co. | Fashion & Accessoires | 1.67× | ||
| 15 | Podcast | Music & Radio | 1.61× | ||
| 16 | Roland Garros | Sports | 1.61× | ||
| 17 | Balenciaga | Fashion & Accessoires | 1.56× | ||
| 18 | Gospel music | Music & Radio | 1.55× | ||
| 19 | Nail salon | Beauty & Wellness | 1.52× | ||
| 20 | Burberry | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.39× | |
| Extroversion | THRILL | 1.28× | |
| Early Adopter Mentality | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Indulgence | JOY | 0.71× | |
| Family Orientation | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Baroque pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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