Rascasse Audience Intelligence

Baroque pop Audience in United States

A data profile of the people who buy, follow and care about Baroque pop in United States — modelled from more than twelve digital signal sources. Baroque pop has an estimated audience of 19,133,456 people in United States.

#52among Musical genre in United States#1189among Topic in United States#108in Music & Radio

The average Baroque pop fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Vintage clothing, Britney Spears, Innovation, with strongest over-indexing on Vintage clothing (1.67× the country average).

Demographically, the Baroque pop audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baroque pop fan in United States is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Vintage clothing.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baroque pop profile in United States.

Audience size
19.1M
in United States
Gender
59.8%♀
40.2% male
Age
36.1
average years
Country rank
#1733
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baroque pop fans

59.8% are female, 40.2% are male, average age 36.1.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Baroque pop audience in United States
MetricValue
Female59.8%
Male40.2%
Average age36.1
Estimated audience size19,133,456
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Baroque pop audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3919%
40-4919%
50+13%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Baroque pop audience comes from United States.

Worldwide audience distribution share by country for Baroque pop
CountryShare
United States24.5%
Japan8.6%
China6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baroque pop audience in United States is strongest.

Fig. 05

Top regions by affinity

Baroque pop fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~50K1.22×
02Vermont~40K1.21×
03Oregon~300K1.20×
04South Dakota~50K1.13×
05North Dakota~40K1.13×
06California~2.5M1.11×
07Massachusetts~400K1.10×
08Washington~400K1.09×
09Montana~60K1.08×
10New York~1M1.07×
11Rhode Island~60K1.04×
12Washington, District of Columbia~60K1.04×
13Delaware~50K1.04×
14New Hampshire~80K1.03×
15Maine~70K1.02×
16West Virginia~90K1.00×
17Connecticut~200K0.99×
18Utah~200K0.99×
19Minnesota~300K0.98×
20Hawaii~80K0.98×
21Idaho~90K0.97×
22Pennsylvania~600K0.96×
23Iowa~200K0.96×
24Maryland~300K0.95×
25Mississippi~100K0.95×
26Arkansas~100K0.95×
27Kansas~100K0.95×
28Nebraska~90K0.95×
29Illinois~600K0.94×
30Indiana~300K0.94×
31Missouri~300K0.94×
32New Mexico~90K0.94×
33Oklahoma~200K0.93×
34Virginia~400K0.92×
35Ohio~500K0.91×
36Wisconsin~300K0.91×
37Louisiana~200K0.91×
38Kentucky~200K0.91×
39Nevada~200K0.91×
40Michigan~400K0.90×
41New Jersey~400K0.90×
42North Carolina~500K0.89×
43Tennessee~300K0.89×
44Alabama~200K0.89×
45Georgia~500K0.88×
46Colorado~300K0.88×
47South Carolina~300K0.88×
48Arizona~300K0.87×
49Texas~1.5M0.84×
50Florida~1M0.78×
Fig. 06

Affinity by region

Affinity by region — Baroque pop, United States
0.78×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baroque pop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baroque pop audience
#·InterestCategoryAffinity×
01PrimarkShopping2.20×
02Harry StylesMusic & Radio2.07×
03Hello KittyKids & Family1.90×
04Teyana TaylorMovies & TV1.88×
05Johnny DeppMovies & TV1.82×
06Gothic fashionFashion & Accessoires1.81×
07GivenchyFashion & Accessoires1.74×
08Paul McCartneyMusic & Radio1.70×
09GrungeMusic & Radio1.69×
10Vintage clothingFashion & Accessoires1.67×
11Natural skin careBeauty & Wellness1.64×
12Art exhibitionArts & Culture1.64×
13Millie Bobby BrownMovies & TV1.63×
14Non-alcoholic beverageFood & Beverages1.63×
15AerobicsSports1.62×
16New York KnicksSports1.61×
17GraffitiArts & Culture1.57×
18Net-a-PorterShopping1.56×
19InnovationBusiness & Career1.52×
20Britney SpearsMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baroque pop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baroque pop audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.39×
ExtroversionTHRILL1.37×
MindfulnessBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baroque pop audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
IndulgenceJOY0.83×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baroque pop have in United States?

Baroque pop has an estimated audience of 19,133,456 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baroque pop fans?

59.8% of Baroque pop fans are female, 40.2% are male, with an average age of 36.1 years.

03

Which brands do Baroque pop fans like most?

Baroque pop fans show strongest brand affinity for Vintage clothing (1.67×), Britney Spears (1.51×), and Innovation (1.52×) over the country average.

04

Where do Baroque pop fans live in United States?

Baroque pop fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Baroque pop fans also like?

Beyond Baroque pop itself, the audience over-indexes on Britney Spears (1.51×), Innovation (1.52×), Natural skin care (1.64×), and Art exhibition (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Baroque pop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baroque pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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