A data profile of the people who buy, follow and care about Baroque pop in Brazil — modelled from more than twelve digital signal sources. Baroque pop has an estimated audience of 3,748,777 people in Brazil.
Baroque pop has an estimated audience of 3,748,777 people in Brazil. 63.6% are female, 36.4% are male, average age 32.1. Top brand affinities: Instagram, Pop music, Rock music, Country music, Jazz music.
Top brand affinities include Instagram, Pop music, Rock music, with strongest over-indexing on Instagram (2.43× the country average).
Demographically, the Baroque pop audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Individualism, Social Media Usage.
The typical Baroque pop fan in Brazil is more female, around 32.1 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Baroque pop profile in Brazil.
63.6% are female, 36.4% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 32.1 |
| Estimated audience size | 3,748,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Baroque pop audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 8.6% |
| China | 6.8% |
The strongest cross-interests of the Baroque pop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pop music | Music & Radio | 2.83× | ||
| 02 | Rock music | Music & Radio | 2.63× | ||
| 03 | Jazz music | Music & Radio | 2.63× | ||
| 04 | Heavy metal music | Music & Radio | 2.63× | ||
| 05 | Internet & Social Media | 2.43× | |||
| 06 | Hip hop music | Music & Radio | 2.43× | ||
| 07 | Country music | Music & Radio | 2.22× | ||
| 08 | Soul music | Music & Radio | 2.22× | ||
| 09 | Action movies | Movies & TV | 1.88× | ||
| 10 | Classical music | Music & Radio | 1.86× | ||
| 11 | Shopping malls | Shopping | 1.82× | ||
| 12 | Medicine | Business & Career | 1.82× | ||
| 13 | Basketball | Sports | 1.76× | ||
| 14 | Spotify | Internet & Social Media | 1.70× | ||
| 15 | Animated movies | Movies & TV | 1.70× | ||
| 16 | Punk rock | Music & Radio | 1.70× | ||
| 17 | Michael Jackson | Music & Radio | 1.66× | ||
| 18 | TV reality shows | Movies & TV | 1.60× | ||
| 19 | Entrepreneurship | Business & Career | 1.58× | ||
| 20 | Reggae | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.36× | |
| Social Media Usage | JOY | 1.24× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.72× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Tradition | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Baroque pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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