A data profile of the people who buy, follow and care about Bounce music in Italy — modelled from more than twelve digital signal sources. Bounce music has an estimated audience of 3,761,104 people in Italy.
Bounce music has an estimated audience of 3,761,104 people in Italy. 36.8% are female, 63.2% are male, average age 27.4. Top brand affinities: FIFA World Cup, Do it yourself (DIY), Harry Potter, Nike, Ligue 1.
Top brand affinities include FIFA World Cup, Do it yourself (DIY), Harry Potter, with strongest over-indexing on FIFA World Cup (1.56× the country average).
Demographically, the Bounce music audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Bounce music fan in Italy is more male, around 27.4 years old, with strong Extroversion tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Bounce music profile in Italy.
36.8% are female, 63.2% are male, average age 27.4.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 27.4 |
| Estimated audience size | 3,761,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 26% | |
| 30-39 | 11% | |
| 40-49 | 7% | |
| 50+ | 3% |
of the worldwide Bounce music audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.1% |
| Japan | 9.3% |
| China | 8.4% |
The strongest cross-interests of the Bounce music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comedy club | Movies & TV | 2.59× | ||
| 02 | Ligue 1 | Sports | 2.47× | ||
| 03 | Fortnite | Games | 2.23× | ||
| 04 | Millie Bobby Brown | Movies & TV | 2.23× | ||
| 05 | Balenciaga | Fashion & Accessoires | 2.16× | ||
| 06 | La Liga | Sports | 1.99× | ||
| 07 | Foot Locker | Shopping | 1.93× | ||
| 08 | Nike | Fashion & Accessoires | 1.91× | ||
| 09 | Lip gloss | Beauty & Wellness | 1.86× | ||
| 10 | Uniqlo | Shopping | 1.81× | ||
| 11 | Internet meme | Internet & Social Media | 1.76× | ||
| 12 | Streetwear | Fashion & Accessoires | 1.67× | ||
| 13 | Art exhibition | Arts & Culture | 1.63× | ||
| 14 | Superman | Movies & TV | 1.62× | ||
| 15 | UEFA Europa League | Sports | 1.59× | ||
| 16 | Harry Potter | Movies & TV | 1.57× | ||
| 17 | FIFA World Cup | Sports | 1.56× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 19 | Batman | Movies & TV | 1.54× | ||
| 20 | Nightlife | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.50× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Mindfulness | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.46× | |
| Need for Security | CONSERVATISM | 0.52× | |
| Family Orientation | CONSERVATISM | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bounce music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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