A data profile of the people who buy, follow and care about Bounce music in Spain — modelled from more than twelve digital signal sources. Bounce music has an estimated audience of 2,563,355 people in Spain.
Bounce music has an estimated audience of 2,563,355 people in Spain. 41.0% are female, 59.0% are male, average age 31.5. Top brand affinities: Modern art, Real Madrid Baloncesto, Local food, Reggaeton, Travel photography.
Top brand affinities include Modern art, Real Madrid Baloncesto, Local food, with strongest over-indexing on Modern art (2.38× the country average).
Demographically, the Bounce music audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Bounce music fan in Spain is more male, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Modern art.
The key figures that characterise the Bounce music profile in Spain.
41.0% are female, 59.0% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 31.5 |
| Estimated audience size | 2,563,355 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 31% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Bounce music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.1% |
| Japan | 9.3% |
| China | 8.4% |
The strongest cross-interests of the Bounce music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real Madrid Baloncesto | Sports | 3.07× | ||
| 02 | Underground hip hop | Music & Radio | 3.07× | ||
| 03 | Javier Bardem | Movies & TV | 2.91× | ||
| 04 | Sneaker collecting | Fashion & Accessoires | 2.58× | ||
| 05 | FC Bayern Munich | Sports | 2.56× | ||
| 06 | Skechers | Fashion & Accessoires | 2.53× | ||
| 07 | Modern art | Arts & Culture | 2.38× | ||
| 08 | Millie Bobby Brown | Movies & TV | 2.23× | ||
| 09 | Local food | Food & Beverages | 2.12× | ||
| 10 | Summer vacation | Travel & Leisure | 2.09× | ||
| 11 | Travel photography | Technology & Electronics | 2.05× | ||
| 12 | Activism | Politics & Society | 1.85× | ||
| 13 | Reggaeton | Music & Radio | 1.82× | ||
| 14 | UEFA Europa League | Sports | 1.82× | ||
| 15 | Premier League | Sports | 1.81× | ||
| 16 | Podcast | Music & Radio | 1.77× | ||
| 17 | Nike | Fashion & Accessoires | 1.67× | ||
| 18 | Oysho | Fashion & Accessoires | 1.65× | ||
| 19 | Superman | Movies & TV | 1.63× | ||
| 20 | Music festivals | Music & Radio | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.42× | |
| Risk Appetite | THRILL | 1.40× | |
| Travelling | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.42× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Quality Awareness | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bounce music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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