A data profile of the people who buy, follow and care about Bounce music in United Kingdom — modelled from more than twelve digital signal sources. Bounce music has an estimated audience of 3,272,985 people in United Kingdom.
The average Bounce music fan in United Kingdom is 29.9 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Livemusic, Robert Redford, TikTok, with strongest over-indexing on Livemusic (4.85× the country average).
Demographically, the Bounce music audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Risk Appetite, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Bounce music fan in United Kingdom is more male, around 29.9 years old, with strong Risk Appetite tendencies and a notable affinity for Livemusic.
The key figures that characterise the Bounce music profile in United Kingdom.
41.0% are female, 59.0% are male, average age 29.9.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 29.9 |
| Estimated audience size | 3,272,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 32% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Bounce music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.1% |
| Japan | 9.3% |
| China | 8.4% |
Where the Bounce music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~100K | 1.05× | |
| 02 | Yorkshire and the Humber | ~300K | 1.02× | |
| 03 | South West | ~300K | 1.00× | |
| 04 | East Midlands | ~200K | 1.00× | |
| 05 | South East | ~400K | 0.99× | |
| 06 | East of England | ~300K | 0.98× | |
| 07 | West Midlands | ~100K | 0.98× | |
| 08 | North West | ~300K | 0.95× |
The strongest cross-interests of the Bounce music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caixa Econômica Federal | Business & Career | 5.16× | ||
| 02 | Zootopia | Movies & TV | 5.16× | ||
| 03 | Livemusic | Music & Radio | 4.85× | ||
| 04 | Google Images | Internet & Social Media | 4.67× | ||
| 05 | Coinbase | Business & Career | 4.52× | ||
| 06 | Job fair | Business & Career | 4.42× | ||
| 07 | Robert Redford | Movies & TV | 4.07× | ||
| 08 | Underground hip hop | Music & Radio | 3.75× | ||
| 09 | Mobile gambling | Games | 3.66× | ||
| 10 | Ariana Grande | Music & Radio | 3.55× | ||
| 11 | Activism | Politics & Society | 2.29× | ||
| 12 | Philanthropy | Arts & Culture | 2.15× | ||
| 13 | Chelsea F.C. | Sports | 2.09× | ||
| 14 | Property finder | Home & Garden | 2.06× | ||
| 15 | Mobile game | Games | 1.94× | ||
| 16 | Indeed.com | Business & Career | 1.85× | ||
| 17 | Nike | Fashion & Accessoires | 1.78× | ||
| 18 | TikTok | Internet & Social Media | 1.69× | ||
| 19 | Radio | Technology & Electronics | 1.60× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.99× | |
| Pet Ownership | JOY | 1.73× | |
| Career Orientation | POWER | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Bounce music has an estimated audience of 3,272,985 people in United Kingdom, concentrated in South East and North West.
41.0% of Bounce music fans are female, 59.0% are male, with an average age of 29.9 years.
Bounce music fans show strongest brand affinity for Livemusic (4.85×), Robert Redford (4.07×), and TikTok (1.69×) over the country average.
Bounce music fans in United Kingdom are most concentrated in South East (reach ~400K), North West (reach ~300K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bounce music itself, the audience over-indexes on Robert Redford (4.07×), TikTok (1.69×), Ariana Grande (3.55×), and Do it yourself (DIY) (1.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bounce music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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