A data profile of the people who buy, follow and care about Trieste in Italy — modelled from more than twelve digital signal sources. Trieste has an estimated audience of 3,680,193 people in Italy.
The average Trieste fan in Italy is 40.0 years old, more female, and lives primarily in Friuli-Venezia Giulia.
The audience is concentrated in Friuli-Venezia Giulia, Lombardy, Veneto.
Top brand affinities include Rail transport, Traditional medicine, Udinese Calcio, with strongest over-indexing on Rail transport (1.61× the country average).
Demographically, the Trieste audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Trieste fan in Italy is more female, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Rail transport.
The key figures that characterise the Trieste profile in Italy.
55.6% are female, 44.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 40.0 |
| Estimated audience size | 3,680,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
Where the Trieste audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~600K | 8.08× | |
| 02 | Veneto | ~400K | 1.29× | |
| 03 | Emilia-Romagna | ~300K | 0.87× | |
| 04 | Lombardy | ~600K | 0.86× | |
| 05 | Trentino-Alto Adige/Südtirol | ~50K | 0.77× | |
| 06 | Tuscany | ~200K | 0.68× | |
| 07 | Lazio | ~300K | 0.65× | |
| 08 | Piedmont | ~200K | 0.64× | |
| 09 | Puglia | ~200K | 0.64× | |
| 10 | Umbria | ~40K | 0.60× | |
| 11 | Sicilia | ~200K | 0.59× | |
| 12 | Marche | ~50K | 0.59× | |
| 13 | Campania | ~200K | 0.56× | |
| 14 | Liguria | ~60K | 0.55× | |
| 15 | Abruzzo | ~40K | 0.55× | |
| 16 | Sardinia | ~50K | 0.52× | |
| 17 | Calabria | ~60K | 0.51× | |
| 18 | Basilicata | ~20K | 0.45× | |
| 19 | Aosta Valley | ~4K | 0.45× | |
| 20 | Molise | ~8K | 0.44× |
The strongest cross-interests of the Trieste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robin Schulz | Music & Radio | 3.35× | ||
| 02 | Rocco Forte Hotels | Travel & Leisure | 2.31× | ||
| 03 | Granada CF | Sports | 2.03× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.81× | ||
| 05 | Traditional medicine | Health | 1.77× | ||
| 06 | Toilet paper | Home & Garden | 1.73× | ||
| 07 | Phil Collins | Music & Radio | 1.70× | ||
| 08 | Bob Dylan | Music & Radio | 1.68× | ||
| 09 | Freedom of speech | Politics & Society | 1.67× | ||
| 10 | Private equity | Business & Career | 1.64× | ||
| 11 | Udinese Calcio | Sports | 1.62× | ||
| 12 | Rail transport | Travel & Leisure | 1.61× | ||
| 13 | Monopoly (game) | Games | 1.61× | ||
| 14 | Will Ferrell | Movies & TV | 1.59× | ||
| 15 | Best Western | Travel & Leisure | 1.55× | ||
| 16 | Cognac | Food & Beverages | 1.55× | ||
| 17 | Encyclopedia | Literature | 1.55× | ||
| 18 | Urban beekeeping | Home & Garden | 1.55× | ||
| 19 | Endangered species | Pets & Animals | 1.54× | ||
| 20 | High-speed rail | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Community Orientation | OPEN | 1.44× | |
| Patriotism | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.42× | |
| Risk Appetite | THRILL | 0.58× | |
| Indulgence | JOY | 0.65× |
Trieste has an estimated audience of 3,680,193 people in Italy, concentrated in Friuli-Venezia Giulia and Lombardy.
55.6% of Trieste fans are female, 44.4% are male, with an average age of 40.0 years.
Trieste fans show strongest brand affinity for Rail transport (1.61×), Traditional medicine (1.77×), and Udinese Calcio (1.62×) over the country average.
Trieste fans in Italy are most concentrated in Friuli-Venezia Giulia (reach ~600K), Lombardy (reach ~600K), and Veneto (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Trieste itself, the audience over-indexes on Traditional medicine (1.77×), Udinese Calcio (1.62×), Private equity (1.64×), and Non-alcoholic beverage (1.81×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Trieste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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