Rascasse Audience Intelligence

Critical Role Viewer Demographics in United States

Critical Role has an estimated audience of 916K people in United States.

#2029among movies & series in United States#4623in Movies & TV

The average Critical Role fan in United States is 32.2 years old, more male, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include Magic: The Gathering, The Legend of Zelda, Star Trek, with strongest over-indexing on Magic: The Gathering (55.77× the country average).

Demographically, the Critical Role audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

The typical Critical Role fan in United States is more male, around 32.2 years old, with strong Individualism tendencies and a notable affinity for Magic: The Gathering.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
916K
in United States
Gender
30.1%♀
69.9% male
Age
32.2
average years
Country rank
#25067
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Critical Role viewers

30.1% are female, 69.9% are male, average age 32.2.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Critical Role audience in United States
MetricValue
Female30.1%
Male69.9%
Average age32.2
Estimated audience size916K
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Critical Role audience in United States
Age bracketShare%
16-2425%
25-3439%
35-4421%
45-5413%
55+2%
Fig. 04

Worldwide distribution

49.1%

of the worldwide Critical Role audience comes from United States.

Worldwide audience distribution share by country for Critical Role
CountryShare
United States49.1%
United Kingdom6.9%
Canada6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Critical Role fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K1.57×
02Oregon~20K1.56×
03Utah~10K1.38×
04Iowa~10K1.37×
05Alaska~3K1.37×
06Idaho~7K1.33×
07Maine~5K1.28×
08Indiana~20K1.20×
09Missouri~20K1.18×
10New Hampshire~4K1.16×
11North Dakota~2K1.16×
12Vermont~2K1.16×
13Colorado~20K1.15×
14Minnesota~20K1.15×
15Kansas~9K1.13×
16Wisconsin~20K1.12×
17West Virginia~5K1.12×
18Montana~3K1.12×
19Nebraska~6K1.09×
20Kentucky~10K1.08×
21Oklahoma~10K1.07×
22Arkansas~9K1.05×
23Ohio~30K1.04×
24Michigan~30K1.02×
25Wyoming~2K0.99×
26Tennessee~20K0.95×
27Virginia~20K0.94×
28Pennsylvania~30K0.93×
29Massachusetts~20K0.90×
30South Dakota~2K0.90×
31Arizona~20K0.89×
32Illinois~30K0.88×
33New Mexico~5K0.88×
34Rhode Island~3K0.87×
35Alabama~10K0.86×
36Nevada~8K0.86×
37Delaware~2K0.84×
38Georgia~30K0.83×
39North Carolina~30K0.83×
40Maryland~10K0.83×
41Connecticut~8K0.83×
42California~90K0.82×
43Mississippi~6K0.79×
44Texas~50K0.76×
45Louisiana~9K0.73×
46New York~40K0.72×
47Hawaii~3K0.71×
48South Carolina~10K0.70×
49Florida~40K0.66×
50New Jersey~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Critical Role, United States
0.63×1.00×1.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Critical Role audience vs. the country average
#·InterestCategoryAffinity×
01Magic: The GatheringGames55.77×
02The Legend of ZeldaGames10.11×
03Star TrekMovies & TV9.52×
04Board gamesGames8.39×
05World of WarcraftGames8.35×
06Strategy gamesGames8.25×
073D printingTechnology & Electronics7.95×
08CrowdfundingBusiness & Career6.74×
09Collectible card gameGames6.51×
10GameStopGames5.56×
11Virtual realityTechnology & Electronics5.53×
12Role-playing gamesGames5.19×
13RedditInternet & Social Media4.86×
14Card gamesGames4.44×
15SubwayFood & Beverages3.86×
16Fine artBusiness & Career3.83×
17Mobile gameGames3.48×
18PodcastMusic & Radio3.41×
19McDonald'sFood & Beverages3.10×
20SupermanMovies & TV2.22×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Critical Role audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Critical Role audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY2.35×
Early Adopter MentalityPOWER2.21×
PatriotismCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Critical Role audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
IndulgenceJOY0.81×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Critical Role over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/critical-role-235923” · Methodology