Rascasse Audience Intelligence

FC Schalke 04 Fan Demographics in Germany

FC Schalke 04 has an estimated audience of 9.4M people in Germany.

#20among Soccer in Germany
#10among teams in Germany
#35in Sports

The average FC Schalke 04 fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, FC Schalke 04 ranks #7 among the 18 Bundesliga teams in Germany.

Women make up 30.7% of the fan base, 1.7 percentage points more than the group average.

Compared with the other 17 Bundesliga teams, FC Schalke 04 fans stand out for their interest in Manuel Neuer, Sport Bild and Tagesschau.

In Q3/2026, search interest was +15.3% on the same quarter a year earlier; the median across the group was +10.2%.

Most fans live in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top affinities include VfL Wolfsburg, SC Freiburg, RB Leipzig, with strongest over-indexing on VfL Wolfsburg (4.44× the country average).

Demographically, the FC Schalke 04 audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism.

The typical FC Schalke 04 fan in Germany is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for VfL Wolfsburg.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.4M
in Germany
Gender
30.7%♀
69.3% male
Age
36.3
average years
Country rank
#397
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of FC Schalke 04 fans

30.7% are female, 69.3% are male, average age 36.3.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for FC Schalke 04 audience in Germany
MetricValue
Female30.7%
Male69.3%
Average age36.3
Estimated audience size9.4M
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the FC Schalke 04 audience in Germany
Age bracketShare%
16-2431%
25-3419%
35-4417%
45-5418%
55+15%
Fig. 04

Worldwide distribution

72.0%

of the worldwide FC Schalke 04 audience comes from Germany.

Worldwide audience distribution share by country for FC Schalke 04
CountryShare
Germany72.0%
United States4.9%
Brazil2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

FC Schalke 04 fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~7M3.81×
02Saarland~200K1.45×
03Niedersachsen~1M1.25×
04Rheinland-Pfalz~600K1.19×
05Sachsen-Anhalt~300K1.18×
06Hessen~600K0.88×
07Thüringen~200K0.87×
08Schleswig-Holstein~300K0.80×
09Sachsen~300K0.75×
10Hamburg~200K0.71×
11Baden-Württemberg~800K0.63×
12Brandenburg~200K0.61×
13Mecklenburg-Vorpommern~100K0.58×
14Bayern~800K0.54×
15Bremen~40K0.50×
16Berlin~200K0.48×
Fig. 06

Affinity by region

Affinity by region — FC Schalke 04, Germany
0.48×1.00×3.81×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the FC Schalke 04 audience vs. the country average
#·InterestCategoryAffinity×
01VfL WolfsburgSports4.44×
02SC FreiburgSports4.44×
03RB LeipzigSports4.33×
04Manuel NeuerSports4.30×
05Sport BildSports4.01×
06Borussia MönchengladbachSports3.86×
07SV Werder BremenSports3.76×
08TransfermarktSports3.64×
09Borussia DortmundSports3.13×
10Jürgen KloppSports2.96×
112. BundesligaSports2.95×
12SportschauSports2.94×
13Eintracht FrankfurtSports2.59×
14FC Bayern MunichSports2.36×
15FIFA World CupSports2.18×
16UEFA Champions LeagueSports2.17×
17BundesligaSports1.91×
18TagesschauMovies & TV1.76×
19SportsSports1.70×
20Business and industryBusiness & Career1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the FC Schalke 04 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the FC Schalke 04 audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.01×
Need for SecurityCONSERVATISM0.96×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the FC Schalke 04 audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.53×
Design AffinityPREMIUM0.56×
SustainabilityBALANCE0.64×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in FC Schalke 04 over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/fc-schalke-04-46090” · Methodology