Rascasse Audience Intelligence

Betsey Johnson Target Market in United States

Betsey Johnson has an estimated audience of 1.4M people in United States.

#13among Fashion designer in United States
#2039among brands in United States#813in Fashion & Accessoires

The average Betsey Johnson fan in United States is 41.9 years old, more female, and lives primarily in California.

By number of fans, Betsey Johnson ranks #12 among the 333 objects in Fashion designer in United States — 4.4× the group median.

Its fans are 2.3 years older than the group average of 39.6.

Women make up 93.0% of the fan base, 29.2 percentage points more than the group average.

Compared with the other 332 objects in Fashion designer, Betsey Johnson fans stand out for their interest in Irina Shayk, Cyndi Lauper and Charli XCX.

Most fans live in California, Texas, Florida.

Top affinities include Irina Shayk, Cyndi Lauper, Charli XCX, with strongest over-indexing on Irina Shayk (53.66× the country average).

Demographically, the Betsey Johnson audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.

The typical Betsey Johnson fan in United States is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Irina Shayk.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.4M
in United States
Gender
93.0%♀
7.0% male
Age
41.9
average years
Country rank
#18461
among all objects in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Betsey Johnson

93.0% are female, 7.0% are male, average age 41.9.

Fig. 02

Gender split

93.0%
Female
7.0%
Male
Demographic split for Betsey Johnson audience in United States
MetricValue
Female93.0%
Male7.0%
Average age41.9
Estimated audience size1.4M
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Betsey Johnson audience in United States
Age bracketShare%
16-2411%
25-3420%
35-4423%
45-5428%
55+18%
Fig. 04

Worldwide distribution

71.4%

of the worldwide Betsey Johnson audience comes from United States.

Worldwide audience distribution share by country for Betsey Johnson
CountryShare
United States71.4%
Brazil3.7%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Betsey Johnson customers by region in United States
#RegionReachAffinity×
01Louisiana~30K1.58×
02Alabama~30K1.28×
03Oklahoma~20K1.28×
04Texas~100K1.27×
05Mississippi~20K1.24×
06Georgia~60K1.19×
07Kentucky~20K1.19×
08Tennessee~40K1.17×
09Maryland~30K1.14×
10New York~100K1.13×
11Arkansas~10K1.13×
12Missouri~30K1.12×
13West Virginia~9K1.12×
14Florida~100K1.11×
15Arizona~40K1.10×
16South Carolina~30K1.09×
17California~200K1.08×
18North Carolina~50K1.08×
19Nevada~10K1.08×
20New Mexico~10K1.08×
21Oregon~20K1.07×
22Michigan~50K1.06×
23Washington, District of Columbia~3K1.06×
24Pennsylvania~60K1.05×
25Illinois~60K1.03×
26Ohio~50K1.03×
27Indiana~30K1.03×
28New Jersey~40K1.02×
29Rhode Island~5K1.01×
30Connecticut~10K0.97×
31Virginia~40K0.96×
32Delaware~4K0.96×
33Kansas~10K0.95×
34Washington~30K0.94×
35Colorado~20K0.94×
36Nebraska~8K0.94×
37Massachusetts~30K0.91×
38Alaska~3K0.87×
39New Hampshire~5K0.84×
40Iowa~10K0.82×
41Wisconsin~20K0.80×
42Minnesota~20K0.79×
43Maine~5K0.79×
44North Dakota~3K0.79×
45Vermont~2K0.79×
46Utah~10K0.75×
47Idaho~6K0.75×
48Montana~3K0.74×
49South Dakota~3K0.71×
50Hawaii~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Betsey Johnson, United States
0.69×1.00×1.58×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Betsey Johnson audience vs. the country average
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires53.66×
02Cyndi LauperMusic & Radio38.46×
03Charli XCXMusic & Radio30.50×
04Christina HendricksMovies & TV14.63×
05Channing TatumMovies & TV10.68×
06Jessica SimpsonMusic & Radio10.61×
07QVCMovies & TV5.34×
08Nordstrom RackFashion & Accessoires3.93×
09Discount storesShopping3.85×
10Diaper bagKids & Family3.70×
11BeetlejuiceMovies & TV3.33×
12Shopping mallsShopping3.06×
13IKEAHome & Garden2.89×
14TMZInternet & Social Media2.75×
15SubwayFood & Beverages2.60×
16PinterestInternet & Social Media2.58×
17Planet FitnessSports2.46×
18Mortgage loansBusiness & Career2.36×
19AirbnbTravel & Leisure2.28×
20McDonald'sFood & Beverages2.17×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Betsey Johnson audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Betsey Johnson audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.16×
MindfulnessBALANCE1.72×
Convenience OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Betsey Johnson audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
Risk AppetiteTHRILL0.70×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion designer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Betsey Johnson over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/betsey-johnson-150099” · Methodology