Rascasse Audience Intelligence

Crumbl Cookies Target Market in United States

Crumbl Cookies has an estimated audience of 28.8M people in United States.

#1among Bakery / baking in United States#108among brands in United States#97in Food & Beverages

The average Crumbl Cookies fan in United States is 40.5 years old, more female, and lives primarily in California.

By number of fans, Crumbl Cookies ranks #1 among the 26 objects in Bakery / baking in United States — 3,351.8× the group median.

Its fans are 0.6 years older than the group average of 39.9.

Women make up 62.5% of the fan base, 1.8 percentage points fewer than the group average.

Compared with the other 25 objects in Bakery / baking, Crumbl Cookies fans stand out for their interest in Dunkin' Donuts, Tim Horton and Krispy Kreme.

Most fans live in California, Texas, Florida.

Top affinities include Dunkin' Donuts, Tim Horton, Krispy Kreme, with strongest over-indexing on Dunkin' Donuts (5.46× the country average).

Demographically, the Crumbl Cookies audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Crumbl Cookies fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Dunkin' Donuts.

Category: Food & Beverages · Type: Brand · Subtype: Bakery / baking

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
28.8M
in United States
Gender
62.5%♀
37.5% male
Age
40.5
average years
Country rank
#987
among all objects in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Crumbl Cookies

62.5% are female, 37.5% are male, average age 40.5.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Crumbl Cookies audience in United States
MetricValue
Female62.5%
Male37.5%
Average age40.5
Estimated audience size28.8M
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Crumbl Cookies audience in United States
Age bracketShare%
16-2418%
25-3420%
35-4420%
45-5420%
55+22%
Fig. 04

Worldwide distribution

79.3%

of the worldwide Crumbl Cookies audience comes from United States.

Worldwide audience distribution share by country for Crumbl Cookies
CountryShare
United States79.3%
Canada5.7%
Mexico1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Crumbl Cookies customers by region in United States
#RegionReachAffinity×
01North Dakota~90K1.41×
02Mississippi~300K1.20×
03Ohio~1M1.19×
04Texas~2.5M1.18×
05Missouri~600K1.18×
06Wisconsin~600K1.18×
07Kansas~300K1.17×
08Indiana~700K1.16×
09Louisiana~500K1.16×
10Tennessee~700K1.15×
11Kentucky~400K1.15×
12Delaware~100K1.15×
13Florida~2M1.14×
14Minnesota~600K1.14×
15Michigan~1M1.13×
16Georgia~1M1.12×
17Connecticut~300K1.12×
18Iowa~300K1.09×
19Illinois~1M1.08×
20South Dakota~80K1.08×
21Maryland~600K1.07×
22West Virginia~200K1.07×
23Rhode Island~100K1.07×
24Alabama~500K1.06×
25New Jersey~800K1.05×
26Idaho~200K1.03×
27South Carolina~500K1.02×
28Nebraska~200K1.02×
29Arkansas~300K1.01×
30Massachusetts~600K1.00×
31Utah~300K0.99×
32Virginia~700K0.98×
33Arizona~600K0.98×
34North Carolina~900K0.97×
35Colorado~500K0.96×
36Pennsylvania~1M0.95×
37Washington~600K0.95×
38Nevada~300K0.95×
39New York~1.5M0.92×
40California~3M0.91×
41Oklahoma~300K0.90×
42Oregon~300K0.87×
43New Hampshire~100K0.87×
44Montana~80K0.86×
45New Mexico~100K0.74×
46Wyoming~30K0.69×
47Vermont~40K0.67×
48Washington, District of Columbia~40K0.63×
49Maine~70K0.61×
50Hawaii~70K0.60×
Fig. 06

Affinity by region

Affinity by region — Crumbl Cookies, United States
0.60×1.00×1.41×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Crumbl Cookies audience vs. the country average
#·InterestCategoryAffinity×
01Dunkin' DonutsFood & Beverages5.46×
02Tim HortonSports3.84×
03Krispy KremeFood & Beverages3.06×
04Jersey Mike's SubsFood & Beverages2.55×
05Outback SteakhouseFood & Beverages2.53×
06Fast food restaurantsFood & Beverages2.39×
07BakeryFood & Beverages2.36×
08Fast casual restaurantsFood & Beverages2.30×
09Culver'sFood & Beverages2.29×
10PastryFood & Beverages2.22×
11LunchFood & Beverages1.97×
12Italian cuisineFood & Beverages1.96×
13Pizza HutFood & Beverages1.94×
14KFCFood & Beverages1.93×
15Chick-fil-AFood & Beverages1.84×
16SubwayFood & Beverages1.79×
17Panda ExpressFood & Beverages1.72×
18Wendy'sFood & Beverages1.66×
19Taco BellFood & Beverages1.65×
20Domino's PizzaFood & Beverages1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Crumbl Cookies audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Crumbl Cookies audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Convenience OrientationPREMIUM1.44×
Price SensitivityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Crumbl Cookies audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
TraditionCONSERVATISM0.89×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Crumbl Cookies over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/crumbl-cookies-10006959” · Methodology