A data profile of the people who buy, follow and care about Italika in Mexico — modelled from more than twelve digital signal sources. Italika has an estimated audience of 4,409,358 people in Mexico.
The average Italika fan in Mexico is 34.4 years old, more male, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (147.06× the country average).
Demographically, the Italika audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Italika fan in Mexico is more male, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Italika profile in Mexico.
31.3% are female, 68.7% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 34.4 |
| Estimated audience size | 4,409,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Italika audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 91.6% |
| United States | 1.8% |
| Guatemala | 1.3% |
Where the Italika audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guanajuato | ~300K | 1.71× | |
| 02 | Morelos | ~100K | 1.55× | |
| 03 | Veracruz (state) | ~400K | 1.53× | |
| 04 | Michoacan de Ocampo | ~200K | 1.50× | |
| 05 | Chiapas | ~200K | 1.41× | |
| 06 | Distrito Federal | ~800K | 1.40× | |
| 07 | Jalisco | ~400K | 1.39× | |
| 08 | Guerrero | ~100K | 1.37× | |
| 09 | Nayarit | ~50K | 1.27× | |
| 10 | Oaxaca | ~100K | 1.24× | |
| 11 | Campeche | ~40K | 1.20× | |
| 12 | Puebla | ~200K | 1.06× | |
| 13 | Yucatan | ~90K | 1.04× | |
| 14 | State of Mexico | ~600K | 0.99× | |
| 15 | Zacatecas | ~50K | 0.92× | |
| 16 | Hidalgo | ~90K | 0.86× | |
| 17 | Aguascalientes | ~40K | 0.80× | |
| 18 | Colima | ~20K | 0.79× | |
| 19 | Tlaxcala | ~40K | 0.75× | |
| 20 | Sinaloa | ~80K | 0.71× | |
| 21 | Nuevo Leon | ~200K | 0.65× | |
| 22 | Durango | ~30K | 0.51× | |
| 23 | Coahuila de Zaragoza | ~60K | 0.46× | |
| 24 | Baja California Sur | ~10K | 0.38× | |
| 25 | Baja California | ~50K | 0.29× | |
| 26 | Chihuahua | ~40K | 0.28× |
The strongest cross-interests of the Italika audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 221.37× | ||
| 02 | Shopping and fashion | Shopping | 147.06× | ||
| 03 | Game consoles | Technology & Electronics | 110.29× | ||
| 04 | Catholic Church | Politics & Society | 67.18× | ||
| 05 | Broadcasting of sports events | Movies & TV | 63.83× | ||
| 06 | Sarcasm | Politics & Society | 53.12× | ||
| 07 | Mobile game | Games | 47.96× | ||
| 08 | Travel agency | Travel & Leisure | 44.46× | ||
| 09 | Immigration | Politics & Society | 41.69× | ||
| 10 | Valentine's Day | Kids & Family | 38.83× | ||
| 11 | Banana | Food & Beverages | 38.82× | ||
| 12 | El País | News | 34.74× | ||
| 13 | Rim (wheel) | Cars & Mobility | 34.43× | ||
| 14 | Orange (fruit) | Food & Beverages | 30.78× | ||
| 15 | Dentistry | Business & Career | 27.87× | ||
| 16 | Pilsner | Food & Beverages | 27.51× | ||
| 17 | Papaya | Food & Beverages | 24.44× | ||
| 18 | Freeware | Technology & Electronics | 21.96× | ||
| 19 | Sexology | Kids & Family | 21.96× | ||
| 20 | Machu Picchu | Travel & Leisure | 20.37× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 14.10× | |
| Travelling | THRILL | 11.77× | |
| Patriotism | CONSERVATISM | 3.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.53× | |
| Price Sensitivity | PREMIUM | 0.56× | |
| Creativity | OPEN | 0.69× |
Italika's target market in Mexico covers an estimated 4,409,358 people, concentrated in Distrito Federal and State of Mexico.
31.3% of the Italika audience are female, 68.7% are male, with an average age of 34.4 years.
Italika fans show strongest brand affinity for Shopping and fashion (147.06×), Costa Rica (221.37×), and Game consoles (110.29×) over the country average.
Italika fans in Mexico are most concentrated in Distrito Federal (reach ~800K), State of Mexico (reach ~600K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Italika itself, the audience over-indexes on Costa Rica (221.37×), Game consoles (110.29×), Catholic Church (67.18×), and Mobile game (47.96×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Italika. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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