Rascasse Audience Intelligence

Netto Marken-Discount Target Market in Germany

Netto Marken-Discount has an estimated audience of 19.3M people in Germany.

#5among Supermarket in Germany
#9among brands in Germany
#12in Shopping

The average Netto Marken-Discount fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Netto Marken-Discount ranks #5 among the 224 objects in Supermarket in Germany — 147.4× the group median.

Its fans are 5.1 years older than the group average of 38.7.

Women make up 57.8% of the fan base, 3.0 percentage points fewer than the group average.

Compared with the other 223 objects in Supermarket, Netto Marken-Discount fans stand out for their interest in Bijou Brigitte, Saturn and toom Baumarkt.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Norma, Bijou Brigitte, Saturn, with strongest over-indexing on Norma (13.31× the country average).

Demographically, the Netto Marken-Discount audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

The typical Netto Marken-Discount fan in Germany is more female, around 43.8 years old, with strong Spirituality tendencies and a notable affinity for Norma.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
19.3M
in Germany
Gender
57.8%♀
42.2% male
Age
43.8
average years
Country rank
#80
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Netto Marken-Discount

57.8% are female, 42.2% are male, average age 43.8.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Netto Marken-Discount audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age43.8
Estimated audience size19.3M
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Netto Marken-Discount audience in Germany
Age bracketShare%
16-248%
25-3417%
35-4424%
45-5428%
55+23%
Fig. 04

Worldwide distribution

96.9%

of the worldwide Netto Marken-Discount audience comes from Germany.

Worldwide audience distribution share by country for Netto Marken-Discount
CountryShare
Germany96.9%
Netherlands0.8%
Austria0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Netto Marken-Discount customers by region in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~500K1.43×
02Sachsen-Anhalt~700K1.40×
03Sachsen~1.5M1.39×
04Brandenburg~800K1.34×
05Thüringen~600K1.17×
06Rheinland-Pfalz~1M1.08×
07Bremen~200K1.07×
08Niedersachsen~2M1.04×
09Nordrhein-Westfalen~4M1.00×
10Berlin~800K0.98×
11Saarland~200K0.93×
12Bayern~2.5M0.80×
13Baden-Württemberg~2M0.77×
14Schleswig-Holstein~400K0.61×
15Hessen~800K0.56×
16Hamburg~200K0.44×
Fig. 06

Affinity by region

Affinity by region — Netto Marken-Discount, Germany
0.44×1.00×1.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Netto Marken-Discount audience vs. the country average
#·InterestCategoryAffinity×
01NormaShopping13.31×
02Bijou BrigitteFashion & Accessoires10.31×
03SaturnTravel & Leisure7.42×
04KiKShopping4.42×
05AldiShopping4.40×
06EdekaShopping4.39×
07REWEShopping4.36×
08toom BaumarktShopping4.21×
09HöffnerHome & Garden4.03×
10KauflandShopping3.88×
11FielmannHealth3.84×
12WoolworthsShopping3.73×
13Obi (store)Shopping3.46×
14Globus BaumarktShopping3.27×
15PennyShopping3.08×
16Mix MarktShopping3.03×
17McDonald'sFood & Beverages2.81×
18EBayShopping2.29×
19RossmannShopping2.26×
20IKEAHome & Garden2.04×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Netto Marken-Discount audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Netto Marken-Discount audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.73×
Price SensitivityPREMIUM1.62×
IndulgenceJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Netto Marken-Discount audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.03×
DIY MentalityTHRILL1.10×
Early Adopter MentalityPOWER1.13×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Netto Marken-Discount over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/netto-marken-discount-226684” · Methodology