A data profile of the people who buy, follow and care about Pemex in Mexico — modelled from more than twelve digital signal sources. Pemex has an estimated audience of 6,260,263 people in Mexico.
The average Pemex fan in Mexico is 39.2 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state).
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (390.63× the country average).
Demographically, the Pemex audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Pemex fan in Mexico is more male, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Pemex profile in Mexico.
41.5% are female, 58.5% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 39.2 |
| Estimated audience size | 6,260,263 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Pemex audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 92.8% |
| United States | 3.5% |
| Brazil | 0.6% |
Where the Pemex audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campeche | ~100K | 2.36× | |
| 02 | State of Mexico | ~1.5M | 1.78× | |
| 03 | Veracruz (state) | ~600K | 1.69× | |
| 04 | Yucatan | ~200K | 1.33× | |
| 05 | Distrito Federal | ~1M | 1.16× | |
| 06 | Hidalgo | ~200K | 1.12× | |
| 07 | Puebla | ~400K | 1.06× | |
| 08 | Oaxaca | ~200K | 1.03× | |
| 09 | Morelos | ~100K | 0.98× | |
| 10 | Jalisco | ~400K | 0.96× | |
| 11 | Nuevo Leon | ~400K | 0.95× | |
| 12 | Guanajuato | ~300K | 0.91× | |
| 13 | Michoacan de Ocampo | ~200K | 0.89× | |
| 14 | Guerrero | ~100K | 0.89× | |
| 15 | Chiapas | ~200K | 0.84× | |
| 16 | Baja California Sur | ~40K | 0.84× | |
| 17 | Durango | ~70K | 0.82× | |
| 18 | Coahuila de Zaragoza | ~200K | 0.80× | |
| 19 | Aguascalientes | ~60K | 0.77× | |
| 20 | Colima | ~30K | 0.77× | |
| 21 | Nayarit | ~50K | 0.76× | |
| 22 | Baja California | ~200K | 0.75× | |
| 23 | Tlaxcala | ~50K | 0.75× | |
| 24 | Zacatecas | ~50K | 0.67× | |
| 25 | Chihuahua | ~100K | 0.66× | |
| 26 | Sinaloa | ~90K | 0.55× |
The strongest cross-interests of the Pemex audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 390.63× | ||
| 02 | Daily Horoscope | Internet & Social Media | 332.00× | ||
| 03 | Shopping and fashion | Shopping | 106.74× | ||
| 04 | Valentine's Day | Kids & Family | 74.90× | ||
| 05 | Game consoles | Technology & Electronics | 67.42× | ||
| 06 | Catholic Church | Politics & Society | 56.18× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 52.83× | ||
| 08 | Travel agency | Travel & Leisure | 42.87× | ||
| 09 | Sarcasm | Politics & Society | 38.26× | ||
| 10 | El País | News | 35.24× | ||
| 11 | Broadcasting of sports events | Movies & TV | 33.52× | ||
| 12 | Banana | Food & Beverages | 31.89× | ||
| 13 | Mobile game | Games | 29.46× | ||
| 14 | Dentistry | Business & Career | 28.24× | ||
| 15 | Pilsner | Food & Beverages | 23.72× | ||
| 16 | Zoom lens | Technology & Electronics | 20.30× | ||
| 17 | Sexology | Kids & Family | 19.58× | ||
| 18 | Avocado | Food & Beverages | 17.45× | ||
| 19 | Papaya | Food & Beverages | 17.29× | ||
| 20 | Freeware | Technology & Electronics | 17.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 12.00× | |
| Travelling | THRILL | 11.58× | |
| Patriotism | CONSERVATISM | 2.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.84× |
Pemex's target market in Mexico covers an estimated 6,260,263 people, concentrated in State of Mexico and Distrito Federal.
41.5% of the Pemex audience are female, 58.5% are male, with an average age of 39.2 years.
Pemex fans show strongest brand affinity for Costa Rica (390.63×), Shopping and fashion (106.74×), and Game consoles (67.42×) over the country average.
Pemex fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1M), and Veracruz (state) (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pemex itself, the audience over-indexes on Shopping and fashion (106.74×), Game consoles (67.42×), Catholic Church (56.18×), and Travel agency (42.87×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Pemex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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