Pemex Audience in Mexico
Pemex has an estimated audience of 4,441,393 people in Mexico. 41.5% are female, 58.5% are male, average age 39.2. Top regions: State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities: MSN, Pedro Pascal, Bruce Willis, Catholic Church, Banana.
The average Pemex fan in Mexico is 39.2 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities include MSN, Pedro Pascal, Bruce Willis, with strongest over-indexing on MSN (3.89× the country average). Demographically, the Pemex audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Pemex fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 39.2 |
| Estimated audience size | 4,441,393 |
Audience persona
The typical Pemex fan in Mexico is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for MSN.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,530,270 | 1.78× |
| Distrito Federal | 956,899 | 1.16× |
| Veracruz (state) | 623,584 | 1.69× |
| Jalisco | 441,793 | 0.96× |
| Nuevo Leon | 357,815 | 0.95× |
| Puebla | 352,709 | 1.06× |
| Guanajuato | 269,158 | 0.91× |
| Baja California | 192,713 | 0.74× |
| Michoacan de Ocampo | 192,225 | 0.89× |
| Oaxaca | 179,009 | 1.03× |
| Yucatan | 173,892 | 1.34× |
| Hidalgo | 170,099 | 1.12× |
| Chiapas | 157,589 | 0.84× |
| Coahuila de Zaragoza | 149,689 | 0.8× |
| Chihuahua | 141,035 | 0.65× |
| Guerrero | 140,159 | 0.88× |
| Campeche | 114,533 | 2.4× |
| Morelos | 106,006 | 0.98× |
| Sinaloa | 89,233 | 0.54× |
| Durango | 70,457 | 0.81× |
| Aguascalientes | 60,489 | 0.76× |
| Tlaxcala | 53,037 | 0.74× |
| Zacatecas | 50,718 | 0.64× |
| Nayarit | 45,156 | 0.75× |
| Baja California Sur | 41,606 | 0.83× |
| Colima | 30,199 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.89× | News |
| Pedro Pascal | 4.2× | Movies & TV |
| Bruce Willis | 4.82× | Movies & TV |
| Catholic Church | 2.9× | Politics & Society |
| Banana | 3.28× | Food & Beverages |
| Travel agency | 3.46× | Travel & Leisure |
| El País | 3.55× | News |
| Sarcasm | 2.99× | Politics & Society |
| Office 365 | 3.48× | Technology & Electronics |
| AutoZone | 1.95× | Cars & Mobility |
| Freeware | 2.97× | Technology & Electronics |
| Dentistry | 3.03× | Business & Career |
| RT (TV network) | 4.14× | Movies & TV |
| Game consoles | 1.95× | Technology & Electronics |
| Google Drive | 3.24× | Technology & Electronics |
| Avocado | 3.73× | Food & Beverages |
| Retirement | 5.8× | Business & Career |
| Sexology | 3.21× | Kids & Family |
| High school | 3.46× | Business & Career |
| Broadcasting of sports events | 3.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.9 |
| Travelling | THRILL | 1.46 |
| Need for Security | CONSERVATISM | 1.39 |
| Risk Appetite | THRILL | 1.26 |
| Spirituality | BALANCE | 1.25 |
| Urban Lifestyle | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 90.8% |
| United States | 4.4% |
| Brazil | 0.7% |
See Pemex audiences in other countries
More Cars & Mobility audiences in Mexico
- BBVA (10,664,420)
- Champion (train) (10,114,200)
- Walmart (8,925,599)
- Bodega Aurrerá (7,627,463)
- OXXO (7,280,150)
Frequently asked questions
How many fans does Pemex have in Mexico?
Pemex has an estimated audience of 4,441,393 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Pemex fans?
41.5% of Pemex fans are female, 58.5% are male, with an average age of 39.2 years.
Which brands do Pemex fans like most?
Pemex fans show strongest brand affinity for MSN (3.89×), Pedro Pascal (4.2×), and Bruce Willis (4.82×) over the country average.
Where do Pemex fans live in Mexico?
Pemex fans in Mexico are most concentrated in State of Mexico (reach 1,530,270), Distrito Federal (reach 956,899), and Veracruz (state) (reach 623,584). These three regions account for the largest share of the active audience.
What other brands do Pemex fans also like?
Beyond Pemex itself, the audience over-indexes on Pedro Pascal (4.2×), Bruce Willis (4.82×), Catholic Church (2.9×), and Banana (3.28×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Pemex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.