Pemex Target Market in Mexico
Pemex has an estimated audience of 6,260,263 people in Mexico. 41.5% are female, 58.5% are male, average age 39.2. Top regions: State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
The average Pemex fan in Mexico is 39.2 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (390.63× the country average). Demographically, the Pemex audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Customer demographics of Pemex
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 39.2 |
| Estimated audience size | 6,260,263 |
Audience persona
The typical Pemex fan in Mexico is more male, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Pemex customers by region in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~1.5M | 1.78× |
| Distrito Federal | ~1M | 1.16× |
| Veracruz (state) | ~600K | 1.69× |
| Jalisco | ~400K | 0.96× |
| Nuevo Leon | ~400K | 0.95× |
| Puebla | ~400K | 1.06× |
| Guanajuato | ~300K | 0.91× |
| Baja California | ~200K | 0.75× |
| Michoacan de Ocampo | ~200K | 0.89× |
| Oaxaca | ~200K | 1.03× |
| Yucatan | ~200K | 1.33× |
| Hidalgo | ~200K | 1.12× |
| Chiapas | ~200K | 0.84× |
| Coahuila de Zaragoza | ~200K | 0.8× |
| Chihuahua | ~100K | 0.66× |
| Guerrero | ~100K | 0.89× |
| Campeche | ~100K | 2.36× |
| Morelos | ~100K | 0.98× |
| Sinaloa | ~90K | 0.55× |
| Durango | ~70K | 0.82× |
| Aguascalientes | ~60K | 0.77× |
| Tlaxcala | ~50K | 0.75× |
| Zacatecas | ~50K | 0.67× |
| Nayarit | ~50K | 0.76× |
| Baja California Sur | ~40K | 0.84× |
| Colima | ~30K | 0.77× |
Top brand affinities of the Pemex audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 390.63× | Travel & Leisure |
| Shopping and fashion | 106.74× | Shopping |
| Game consoles | 67.42× | Technology & Electronics |
| Catholic Church | 56.18× | Politics & Society |
| Travel agency | 42.87× | Travel & Leisure |
| Sarcasm | 38.26× | Politics & Society |
| Valentine's Day | 74.9× | Kids & Family |
| Mobile game | 29.46× | Games |
| Banana | 31.89× | Food & Beverages |
| El País | 35.24× | News |
| Dentistry | 28.24× | Business & Career |
| Exfoliation (cosmetology) | 52.83× | Beauty & Wellness |
| Broadcasting of sports events | 33.52× | Movies & TV |
| Daily Horoscope | 332× | Internet & Social Media |
| Freeware | 17.08× | Technology & Electronics |
| Sexology | 19.58× | Kids & Family |
| Pilsner | 23.72× | Food & Beverages |
| Avocado | 17.45× | Food & Beverages |
| Zoom lens | 20.3× | Technology & Electronics |
| Papaya | 17.29× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 12 |
| Travelling | THRILL | 11.58 |
| Patriotism | CONSERVATISM | 2.94 |
| Urban Lifestyle | OPEN | 2.61 |
| Risk Appetite | THRILL | 1.79 |
| Sustainability | BALANCE | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 93.2% |
| United States | 3.2% |
| Brazil | 0.5% |
See Pemex audiences in other countries
More Cars & Mobility audiences in Mexico
- BBVA (10,664,420)
- Champion (train) (10,114,200)
- Walmart (8,925,599)
- Bodega Aurrerá (7,627,463)
- OXXO (7,280,150)
Frequently asked questions
Who is Pemex's target market in Mexico?
Pemex's target market in Mexico covers an estimated 6,260,263 people, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Pemex customers?
41.5% of the Pemex audience are female, 58.5% are male, with an average age of 39.2 years.
Which brands do Pemex fans like most?
Pemex fans show strongest brand affinity for Costa Rica (390.63×), Shopping and fashion (106.74×), and Game consoles (67.42×) over the country average.
Where do Pemex fans live in Mexico?
Pemex fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1M), and Veracruz (state) (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Pemex fans also like?
Beyond Pemex itself, the audience over-indexes on Shopping and fashion (106.74×), Game consoles (67.42×), Catholic Church (56.18×), and Travel agency (42.87×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Pemex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.