Televisa Audience in Mexico
Televisa has an estimated audience of 10,201 people in Mexico. 52.6% are female, 47.4% are male, average age 33.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: TikTok, MSN, Pedro Pascal, Credit cards, Catholic Church.
The average Televisa fan in Mexico is 33.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include TikTok, MSN, Pedro Pascal, with strongest over-indexing on TikTok (2.9× the country average). Demographically, the Televisa audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Televisa fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 33.4 |
| Estimated audience size | 10,201 |
Audience persona
The typical Televisa fan in Mexico is balanced, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for TikTok.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,004,973 | 1.63× |
| Distrito Federal | 828,170 | 1.41× |
| Jalisco | 385,030 | 1.16× |
| Veracruz (state) | 343,568 | 1.3× |
| Puebla | 301,537 | 1.27× |
| Nuevo Leon | 246,576 | 0.92× |
| Guanajuato | 222,344 | 1.05× |
| Chihuahua | 158,013 | 1.02× |
| Coahuila de Zaragoza | 152,789 | 1.14× |
| Michoacan de Ocampo | 147,123 | 0.95× |
| Baja California | 145,655 | 0.78× |
| Chiapas | 143,183 | 1.07× |
| Oaxaca | 140,866 | 1.14× |
| Hidalgo | 106,287 | 0.98× |
| Sinaloa | 103,549 | 0.87× |
| Guerrero | 91,469 | 0.8× |
| Yucatan | 86,142 | 0.93× |
| Morelos | 84,947 | 1.1× |
| Durango | 52,181 | 0.84× |
| Aguascalientes | 50,054 | 0.88× |
| Tlaxcala | 46,696 | 0.91× |
| Zacatecas | 44,786 | 0.79× |
| Nayarit | 37,469 | 0.87× |
| Campeche | 26,819 | 0.79× |
| Baja California Sur | 24,882 | 0.7× |
| Colima | 20,618 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.9× | Internet & Social Media |
| MSN | 3.03× | News |
| Pedro Pascal | 3.34× | Movies & TV |
| Credit cards | 1.78× | Business & Career |
| Catholic Church | 2.13× | Politics & Society |
| X | 1.56× | Internet & Social Media |
| Personal care | 1.65× | Health |
| Furniture | 1.62× | Home & Garden |
| Samsung | 1.7× | Technology & Electronics |
| Drama movies | 1.52× | Movies & TV |
| Crafts | 1.59× | Home & Garden |
| Banking | 1.69× | Business & Career |
| 1.71× | Internet & Social Media | |
| Nissan | 1.78× | Cars & Mobility |
| Insurance | 1.74× | Business & Career |
| Sarcasm | 2.22× | Politics & Society |
| Banana | 2.05× | Food & Beverages |
| Cristiano Ronaldo | 1.6× | Sports |
| Health care | 1.51× | Business & Career |
| Travel agency | 2.17× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.49 |
| Travelling | THRILL | 1.41 |
| DIY Mentality | THRILL | 1.37 |
| Family Orientation | CONSERVATISM | 1.34 |
| Urban Lifestyle | OPEN | 1.33 |
| Price Sensitivity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 86.2% |
| Mexico | 1.9% |
| United States | 1.9% |
See Televisa audiences in other countries
More Technology & Electronics audiences in Mexico
- BBVA (10,664,420)
- Champion (train) (10,114,200)
- Walmart (8,925,599)
- Bodega Aurrerá (7,627,463)
- OXXO (7,280,150)
Frequently asked questions
How many fans does Televisa have in Mexico?
Televisa has an estimated audience of 10,201 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Televisa fans?
52.6% of Televisa fans are female, 47.4% are male, with an average age of 33.4 years.
Which brands do Televisa fans like most?
Televisa fans show strongest brand affinity for TikTok (2.9×), MSN (3.03×), and Pedro Pascal (3.34×) over the country average.
Where do Televisa fans live in Mexico?
Televisa fans in Mexico are most concentrated in State of Mexico (reach 1,004,973), Distrito Federal (reach 828,170), and Jalisco (reach 385,030). These three regions account for the largest share of the active audience.
What other brands do Televisa fans also like?
Beyond Televisa itself, the audience over-indexes on MSN (3.03×), Pedro Pascal (3.34×), Credit cards (1.78×), and Catholic Church (2.13×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Televisa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.