A data profile of the people who buy, follow and care about The Necklace in Mexico — modelled from more than twelve digital signal sources. The Necklace has an estimated audience of 19,567 people in Mexico.
The Necklace has an estimated audience of 19,567 people in Mexico. 63.5% are female, 36.5% are male, average age 32.1. Top brand affinities: Shopping and fashion, Exfoliation (cosmetology), Hamlet, Love & Sex, Costa Rica.
Top brand affinities include Shopping and fashion, Exfoliation (cosmetology), Hamlet, with strongest over-indexing on Shopping and fashion (58.39× the country average).
Demographically, the The Necklace audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Travelling, Spirituality.
The typical The Necklace fan in Mexico is more female, around 32.1 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the The Necklace profile in Mexico.
63.5% are female, 36.5% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 32.1 |
| Estimated audience size | 19,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide The Necklace audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 36.8% |
| India | 27.1% |
| France | 9.4% |
The strongest cross-interests of the The Necklace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pokémon Trading Card Game | Games | 207.94× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 137.49× | ||
| 03 | Hamlet | Literature | 72.27× | ||
| 04 | Shopping and fashion | Shopping | 58.39× | ||
| 05 | Armageddon (1998 film) | Movies & TV | 54.82× | ||
| 06 | Gustav Klimt | Arts & Culture | 35.60× | ||
| 07 | Love & Sex | Kids & Family | 35.55× | ||
| 08 | Valentine's Day | Kids & Family | 29.42× | ||
| 09 | Claude Monet | Arts & Culture | 24.76× | ||
| 10 | Costa Rica | Travel & Leisure | 20.00× | ||
| 11 | Game consoles | Technology & Electronics | 13.76× | ||
| 12 | Catholic Church | Politics & Society | 11.10× | ||
| 13 | Sarcasm | Politics & Society | 9.76× | ||
| 14 | Travel agency | Travel & Leisure | 8.78× | ||
| 15 | Online food ordering | Food & Beverages | 8.22× | ||
| 16 | Dentistry | Business & Career | 7.14× | ||
| 17 | Mobile game | Games | 6.27× | ||
| 18 | Banana | Food & Beverages | 6.04× | ||
| 19 | El País | News | 5.41× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 3.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.13× | |
| Spirituality | BALANCE | 2.80× | |
| Early Adopter Mentality | POWER | 2.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Tradition | CONSERVATISM | 0.84× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for The Necklace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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