Rascasse Audience Intelligence

The Necklace Audience in United States

A data profile of the people who buy, follow and care about The Necklace in United States — modelled from more than twelve digital signal sources. The Necklace has an estimated audience of 281,673 people in United States.

#114among Novel in United States#613among Book / Manga / Comic in United States#1293in Literature

The average The Necklace fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Avast!, Thandie Newton, Romeo and Juliet, with strongest over-indexing on Avast! (134.3× the country average).

Demographically, the The Necklace audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Necklace fan in United States is more female, around 33.8 years old, with strong Mindfulness tendencies and a notable affinity for Avast!.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Necklace profile in United States.

Audience size
282K
in United States
Gender
67.0%♀
33.0% male
Age
33.8
average years
Country rank
#49902
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Necklace fans

67.0% are female, 33.0% are male, average age 33.8.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for The Necklace audience in United States
MetricValue
Female67.0%
Male33.0%
Average age33.8
Estimated audience size281,673
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the The Necklace audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

36.7%

of the worldwide The Necklace audience comes from United States.

Worldwide audience distribution share by country for The Necklace
CountryShare
United States36.7%
India27.1%
France9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Necklace audience in United States is strongest.

Fig. 05

Top regions by affinity

The Necklace fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~6K1.48×
02Mississippi~3K1.48×
03Georgia~10K1.34×
04Texas~30K1.32×
05Florida~20K1.31×
06Alabama~5K1.30×
07North Carolina~10K1.24×
08North Dakota<1K1.24×
09Tennessee~7K1.21×
10Arizona~7K1.15×
11Rhode Island<1K1.12×
12California~30K1.10×
13Louisiana~4K1.09×
14Oklahoma~3K1.07×
15Nevada~3K1.06×
16New Jersey~7K1.05×
17Alaska<1K1.05×
18Pennsylvania~10K1.04×
19West Virginia~1K1.04×
20South Dakota<1K1.04×
21Vermont<1K1.02×
22Arkansas~2K1.01×
23Nebraska~1K0.99×
24Virginia~7K0.98×
25New Mexico~1K0.98×
26New York~10K0.97×
27Massachusetts~5K0.97×
28Montana<1K0.96×
29Delaware<1K0.96×
30Idaho~1K0.95×
31New Hampshire~1K0.95×
32Connecticut~3K0.94×
33Hawaii~1K0.93×
34Kentucky~3K0.92×
35Kansas~2K0.92×
36Maine<1K0.91×
37Michigan~7K0.90×
38Indiana~5K0.90×
39Maryland~4K0.90×
40Iowa~2K0.90×
41Washington, District of Columbia<1K0.90×
42Missouri~4K0.88×
43Utah~2K0.86×
44Ohio~7K0.85×
45Illinois~7K0.81×
46Colorado~4K0.81×
47Minnesota~3K0.81×
48Oregon~3K0.81×
49Wisconsin~3K0.80×
50Washington~4K0.75×
Fig. 06

Affinity by region

Affinity by region — The Necklace, United States
0.75×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Necklace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Necklace audience
#·InterestCategoryAffinity×
01Avast!Technology & Electronics134.30×
02Thandie NewtonMovies & TV20.00×
03Romeo and JulietArts & Culture20.00×
04VoltaireLiterature20.00×
05Roland GarrosSports18.96×
06International educationBusiness & Career14.23×
07Novak DjokovicSports11.94×
08Art jewelryFashion & Accessoires8.91×
09Disneyland ParisTravel & Leisure7.58×
10Graphic novelLiterature7.03×
11Hatha yogaHealth6.61×
12Handmade jewelryFashion & Accessoires6.57×
13Designer clothingFashion & Accessoires6.43×
14Unique GiftsShopping5.18×
15Anti-aging creamBeauty & Wellness3.98×
16Louis VuittonFashion & Accessoires3.38×
17Organic farmingFood & Beverages3.38×
18Personal careHealth3.04×
19EtsyFashion & Accessoires2.66×
20Do it yourself (DIY)Home & Garden2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Necklace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Necklace audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.79×
Design AffinityPREMIUM2.71×
Luxury OrientationPREMIUM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Necklace audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
Need for SecurityCONSERVATISM1.00×
IndividualismJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Necklace have in United States?

The Necklace has an estimated audience of 281,673 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Necklace fans?

67.0% of The Necklace fans are female, 33.0% are male, with an average age of 33.8 years.

03

Which brands do The Necklace fans like most?

The Necklace fans show strongest brand affinity for Avast! (134.3×), Thandie Newton (20×), and Romeo and Juliet (20×) over the country average.

04

Where do The Necklace fans live in United States?

The Necklace fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Necklace fans also like?

Beyond The Necklace itself, the audience over-indexes on Thandie Newton (20×), Romeo and Juliet (20×), Handmade jewelry (6.57×), and Designer clothing (6.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Novel audiences in United States

See The Necklace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Necklace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →