A data profile of the people who buy, follow and care about Flavor in Malaysia — modelled from more than twelve digital signal sources. Flavor has an estimated audience of 2,615,735 people in Malaysia.
The average Flavor fan in Malaysia is 38.4 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Organic food, Singer-songwriter, Pickling, with strongest over-indexing on Organic food (1.52× the country average).
Demographically, the Flavor audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Flavor fan in Malaysia is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Organic food.
The key figures that characterise the Flavor profile in Malaysia.
58.2% are female, 41.8% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 38.4 |
| Estimated audience size | 2,615,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Flavor audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 31.8% |
| United Kingdom | 6.6% |
| Taiwan | 5.8% |
Where the Flavor audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~600K | 1.27× | |
| 02 | Selangor | ~900K | 1.21× | |
| 03 | Sabah | ~300K | 1.14× | |
| 04 | Penang | ~200K | 1.10× | |
| 05 | Johor | ~400K | 1.08× | |
| 06 | Labuan | ~20K | 1.04× | |
| 07 | Sarawak | ~200K | 1.01× | |
| 08 | Perak | ~200K | 0.99× | |
| 09 | Pahang | ~100K | 0.98× | |
| 10 | Malacca | ~90K | 0.98× | |
| 11 | Perlis | ~40K | 0.98× | |
| 12 | Kedah | ~200K | 0.96× | |
| 13 | Putrajaya | ~10K | 0.96× | |
| 14 | Negeri Sembilan | ~100K | 0.94× | |
| 15 | Terengganu | ~100K | 0.94× | |
| 16 | Kelantan | ~100K | 0.93× |
The strongest cross-interests of the Flavor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pickling | Food & Beverages | 3.88× | ||
| 02 | Dim sum | Food & Beverages | 2.58× | ||
| 03 | Pancake | Food & Beverages | 2.47× | ||
| 04 | Potato chip | Food & Beverages | 2.25× | ||
| 05 | Instant noodle | Food & Beverages | 2.18× | ||
| 06 | Human digestive system | Health | 2.17× | ||
| 07 | Uric acid | Health | 2.07× | ||
| 08 | Porridge | Food & Beverages | 2.03× | ||
| 09 | Blood vessel | Health | 1.99× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.94× | ||
| 11 | HVAC | Home & Garden | 1.80× | ||
| 12 | Kopi tiam | Food & Beverages | 1.74× | ||
| 13 | Frozen food | Food & Beverages | 1.73× | ||
| 14 | Money back guarantee | Shopping | 1.67× | ||
| 15 | Cappuccino | Food & Beverages | 1.67× | ||
| 16 | Singer-songwriter | Music & Radio | 1.59× | ||
| 17 | Organic food | Food & Beverages | 1.52× | ||
| 18 | Social science | Business & Career | 1.51× | ||
| 19 | Innovation | Business & Career | 1.50× | ||
| 20 | Road tax | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.28× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Healthy Lifestyle | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Social Media Usage | JOY | 0.89× | |
| Mindfulness | BALANCE | 0.93× |
Flavor has an estimated audience of 2,615,735 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
58.2% of Flavor fans are female, 41.8% are male, with an average age of 38.4 years.
Flavor fans show strongest brand affinity for Organic food (1.52×), Singer-songwriter (1.59×), and Pickling (3.88×) over the country average.
Flavor fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~600K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Flavor itself, the audience over-indexes on Singer-songwriter (1.59×), Pickling (3.88×), Blood vessel (1.99×), and Money back guarantee (1.67×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Flavor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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