Rascasse Audience Intelligence

Eminem Audience in United States

Eminem has an estimated audience of 9.4M people in United States.

#9among Hip hop in United States#198among people in United States#257in Music & Radio

The average Eminem fan in United States is 30.5 years old, balanced, and lives primarily in California.

By number of fans, Eminem ranks #11 among the 1357 objects in Hip hop in United States — 2.4× the group median.

Its fans are 1.7 years younger than the group average of 32.2.

Women make up 46.2% of the fan base, 3.0 percentage points fewer than the group average.

Compared with the other 1356 objects in Hip hop, Eminem fans stand out for their interest in Minnesota Timberwolves, Barbie and New York Knicks.

Most fans live in California, Texas, New York.

Top affinities include Music of Nigeria, JellyRoll, Minnesota Timberwolves, with strongest over-indexing on Music of Nigeria (4.09× the country average).

Demographically, the Eminem audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

The typical Eminem fan in United States is balanced, around 30.5 years old, with strong Extroversion tendencies and a notable affinity for Music of Nigeria.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9.4M
in United States
Gender
46.2%♀
53.8% male
Age
30.5
average years
Country rank
#3763
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Eminem fans

46.2% are female, 53.8% are male, average age 30.5.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Eminem audience in United States
MetricValue
Female46.2%
Male53.8%
Average age30.5
Estimated audience size9.4M
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Eminem audience in United States
Age bracketShare%
16-2446%
25-3423%
35-4416%
45-5411%
55+5%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Eminem audience comes from United States.

Worldwide audience distribution share by country for Eminem
CountryShare
United States31.0%
Brazil5.7%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Eminem fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~400K1.52×
02Kentucky~200K1.22×
03West Virginia~60K1.20×
04Ohio~400K1.16×
05Oklahoma~100K1.13×
06Indiana~200K1.12×
07Missouri~200K1.12×
08Arkansas~90K1.11×
09New Mexico~70K1.11×
10Arizona~200K1.09×
11Alaska~20K1.09×
12Iowa~90K1.06×
13Maine~40K1.06×
14Pennsylvania~400K1.05×
15Connecticut~100K1.03×
16Kansas~80K1.02×
17North Dakota~20K1.02×
18Tennessee~200K1.01×
19Utah~90K1.01×
20Nebraska~50K1.00×
21Idaho~50K1.00×
22Illinois~400K0.99×
23Alabama~100K0.99×
24Nevada~90K0.99×
25New Jersey~300K0.98×
26Wisconsin~200K0.98×
27New York~500K0.97×
28North Carolina~300K0.97×
29Washington~200K0.97×
30South Carolina~100K0.97×
31Oregon~100K0.97×
32New Hampshire~40K0.97×
33Rhode Island~30K0.97×
34South Dakota~20K0.97×
35Texas~600K0.96×
36Minnesota~200K0.96×
37Louisiana~100K0.96×
38Montana~30K0.96×
39Colorado~200K0.93×
40Vermont~20K0.93×
41California~1M0.91×
42Georgia~300K0.91×
43Massachusetts~200K0.91×
44Mississippi~80K0.91×
45Delaware~30K0.91×
46Virginia~200K0.90×
47Maryland~200K0.90×
48Florida~500K0.88×
49Wyoming~10K0.88×
50Hawaii~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Eminem, United States
0.75×1.00×1.52×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Eminem audience vs. the country average
#·InterestCategoryAffinity×
01Music of NigeriaMusic & Radio4.09×
02JellyRollMusic & Radio3.17×
03Minnesota TimberwolvesSports2.49×
04BarbieMovies & TV2.16×
05New York KnicksSports2.16×
06Underground hip hopMusic & Radio2.00×
07Gangsta rapMusic & Radio2.00×
08NBA FinalsSports1.91×
09GodzillaMovies & TV1.89×
10NBA playoffsSports1.85×
11GameStopGames1.84×
12TwitchGames1.80×
13BatmanMovies & TV1.73×
14Los Angeles LakersSports1.72×
15HumourLiterature1.70×
16Mobile gameGames1.70×
17Hip hop musicMusic & Radio1.69×
18Video gamesGames1.61×
19West Coast hip hopMusic & Radio1.60×
20Ultimate Fighting ChampionshipSports1.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Eminem audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Eminem audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.15×
Early Adopter MentalityPOWER1.14×
Social Media UsageJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Eminem audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
Design AffinityPREMIUM0.66×
Community OrientationOPEN0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Eminem over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/eminem-5467” · Methodology