A data profile of the people who buy, follow and care about Mercedes-Benz in Netherlands — modelled from more than twelve digital signal sources. Mercedes-Benz has an estimated audience of 1,526,257 people in Netherlands.
The average Mercedes-Benz fan in Netherlands is 41.9 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Max Verstappen, AutoScout24, Formula One, with strongest over-indexing on Max Verstappen (1.63× the country average).
Demographically, the Mercedes-Benz audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mercedes-Benz fan in Netherlands is more male, around 41.9 years old, with strong Social Media Usage tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Mercedes-Benz profile in Netherlands.
30.8% are female, 69.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 41.9 |
| Estimated audience size | 1,526,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Mercedes-Benz audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.0% |
| Germany | 6.7% |
| Italy | 5.6% |
Where the Mercedes-Benz audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~500K | 1.34× | |
| 02 | North Holland | ~300K | 1.21× | |
| 03 | North Brabant | ~300K | 1.15× | |
| 04 | Flevoland | ~50K | 1.15× | |
| 05 | Limburg | ~100K | 1.12× | |
| 06 | Gelderland | ~200K | 1.08× | |
| 07 | Zeeland | ~30K | 1.00× | |
| 08 | Overijssel | ~100K | 0.92× | |
| 09 | Drenthe | ~40K | 0.83× | |
| 10 | Utrecht | ~100K | 0.82× | |
| 11 | Friesland | ~50K | 0.80× | |
| 12 | Groningen | ~30K | 0.64× |
The strongest cross-interests of the Mercedes-Benz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 2.42× | ||
| 02 | Škoda Auto | Cars & Mobility | 2.18× | ||
| 03 | Autoweek | Cars & Mobility | 2.16× | ||
| 04 | Porsche | Cars & Mobility | 2.15× | ||
| 05 | Audi | Cars & Mobility | 2.02× | ||
| 06 | Traffic | Cars & Mobility | 1.98× | ||
| 07 | AutoScout24 | Cars & Mobility | 1.92× | ||
| 08 | Toolstation | Home & Garden | 1.91× | ||
| 09 | Volkswagen | Cars & Mobility | 1.88× | ||
| 10 | SUVs | Cars & Mobility | 1.85× | ||
| 11 | Oscar Piastri | Sports | 1.80× | ||
| 12 | BMW | Cars & Mobility | 1.79× | ||
| 13 | Solar energy | Home & Garden | 1.74× | ||
| 14 | Lando Norris | Sports | 1.72× | ||
| 15 | George Russell | Sports | 1.72× | ||
| 16 | Red Bull Racing | Sports | 1.69× | ||
| 17 | Max Verstappen | Sports | 1.63× | ||
| 18 | Electric car | Cars & Mobility | 1.63× | ||
| 19 | Motor vehicle | Cars & Mobility | 1.59× | ||
| 20 | Formula One | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.45× | |
| Travelling | THRILL | 1.01× | |
| Design Affinity | PREMIUM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.61× |
Mercedes-Benz's target market in Netherlands covers an estimated 1,526,257 people, concentrated in Zuid-Holland and North Holland.
30.8% of the Mercedes-Benz audience are female, 69.2% are male, with an average age of 41.9 years.
Mercedes-Benz fans show strongest brand affinity for Max Verstappen (1.63×), AutoScout24 (1.92×), and Formula One (1.52×) over the country average.
Mercedes-Benz fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mercedes-Benz itself, the audience over-indexes on AutoScout24 (1.92×), Formula One (1.52×), Autoweek (2.16×), and SUVs (1.85×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Mercedes-Benz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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