Rascasse Audience Intelligence

Naruto Audience in United States

Naruto has an estimated audience of 7M people in United States.

#1among Comics in United States
#14among Book / Manga / Comic in United States
#83in Literature

The average Naruto fan in United States is 29.2 years old, more male, and lives primarily in California.

By number of fans, Naruto ranks #1 among the 103 objects in Comics in United States — 85.2× the group median.

Its fans are 6.7 years younger than the group average of 35.9.

Women make up 40.4% of the fan base, 3.6 percentage points fewer than the group average.

Compared with the other 102 objects in Comics, Naruto fans stand out for their interest in My Hero Academia, Shōnen manga and Gaming.

Most fans live in California, Texas, Florida.

Top affinities include My Hero Academia, Shōnen manga, Gaming, with strongest over-indexing on My Hero Academia (4.75× the country average).

Demographically, the Naruto audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

The typical Naruto fan in United States is more male, around 29.2 years old, with strong Pet Ownership tendencies and a notable affinity for My Hero Academia.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7M
in United States
Gender
40.4%♀
59.6% male
Age
29.2
average years
Country rank
#5053
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Naruto fans

40.4% are female, 59.6% are male, average age 29.2.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Naruto audience in United States
MetricValue
Female40.4%
Male59.6%
Average age29.2
Estimated audience size7M
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Naruto audience in United States
Age bracketShare%
16-2450%
25-3424%
35-4413%
45-548%
55+5%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Naruto audience comes from United States.

Worldwide audience distribution share by country for Naruto
CountryShare
United States20.9%
Japan13.3%
Brazil8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Naruto fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~80K1.79×
02Texas~700K1.40×
03Georgia~300K1.36×
04Alaska~20K1.27×
05Louisiana~100K1.26×
06Mississippi~80K1.25×
07Arkansas~80K1.20×
08South Carolina~100K1.19×
09Florida~500K1.18×
10North Carolina~300K1.18×
11Oklahoma~100K1.16×
12Nevada~80K1.16×
13Virginia~200K1.15×
14Maryland~100K1.14×
15Alabama~100K1.14×
16Kentucky~100K1.13×
17California~900K1.11×
18Indiana~200K1.11×
19Arizona~200K1.09×
20New Jersey~200K1.07×
21New York~400K1.02×
22Missouri~100K1.02×
23Hawaii~30K1.02×
24Pennsylvania~300K1.00×
25Washington~200K1.00×
26Michigan~200K0.99×
27Tennessee~100K0.99×
28Illinois~300K0.98×
29Ohio~200K0.97×
30Delaware~20K0.97×
31Connecticut~70K0.96×
32Kansas~60K0.94×
33Rhode Island~20K0.94×
34Oregon~80K0.93×
35Utah~60K0.93×
36Nebraska~40K0.91×
37Minnesota~100K0.90×
38West Virginia~30K0.86×
39Massachusetts~100K0.85×
40Idaho~30K0.83×
41Iowa~50K0.82×
42Colorado~100K0.81×
43Wisconsin~100K0.80×
44Washington, District of Columbia~10K0.78×
45South Dakota~10K0.77×
46North Dakota~10K0.75×
47Maine~20K0.63×
48Montana~10K0.62×
49New Hampshire~20K0.61×
50Vermont~8K0.60×
Fig. 06

Affinity by region

Affinity by region — Naruto, United States
0.60×1.00×1.79×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Naruto audience vs. the country average
#·InterestCategoryAffinity×
01My Hero AcademiaLiterature4.75×
02Shōnen mangaLiterature4.35×
03GamingGames4.25×
04Gameplay of PokémonGames4.14×
05Dragon Ball ZMovies & TV3.99×
06OtakuLiterature3.79×
07Pokémon (video game series)Games3.73×
08Anime conventionLiterature3.68×
09Stray KidsMusic & Radio3.55×
10PokémonGames2.60×
11Bad BunnyMusic & Radio2.47×
12Comic bookLiterature2.27×
13Animated moviesMovies & TV2.20×
14Musical instrumentMusic & Radio2.07×
15Harry PotterMovies & TV1.85×
16Classical musicMusic & Radio1.76×
17FIFA World CupSports1.61×
18MoviesMovies & TV1.51×
19Rhythm and blues musicMusic & Radio1.51×
20SpotifyMusic & Radio1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Naruto audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Naruto audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.22×
Luxury OrientationPREMIUM1.07×
MindfulnessBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Naruto audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.48×
CreativityOPEN0.50×
Convenience OrientationPREMIUM0.50×
0×1.00× baseline2×
Appendix

Explore more audiences

More Comics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Naruto over the last 12 months. Modelled, not counted; people interested in several book / manga / comics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/naruto-83753” · Methodology