A data profile of the people who buy, follow and care about NPO 3 in Netherlands — modelled from more than twelve digital signal sources. NPO 3 has an estimated audience of 1,870,330 people in Netherlands.
The average NPO 3 fan in Netherlands is 43.5 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Shopping and fashion, Love & Sex, Costa Rica, with strongest over-indexing on Shopping and fashion (371.68× the country average).
Demographically, the NPO 3 audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical NPO 3 fan in Netherlands is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the NPO 3 profile in Netherlands.
57.8% are female, 42.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 43.5 |
| Estimated audience size | 1,870,330 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide NPO 3 audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 86.4% |
| Belgium | 9.9% |
| Spain | 1.0% |
Where the NPO 3 audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~300K | 1.21× | |
| 02 | Overijssel | ~200K | 1.18× | |
| 03 | Friesland | ~80K | 1.06× | |
| 04 | Zuid-Holland | ~500K | 1.03× | |
| 05 | Zeeland | ~40K | 1.02× | |
| 06 | Drenthe | ~60K | 1.00× | |
| 07 | North Brabant | ~300K | 0.97× | |
| 08 | North Holland | ~300K | 0.95× | |
| 09 | Flevoland | ~50K | 0.93× | |
| 10 | Groningen | ~60K | 0.92× | |
| 11 | Limburg | ~100K | 0.89× | |
| 12 | Utrecht | ~100K | 0.86× |
The strongest cross-interests of the NPO 3 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 847.05× | ||
| 02 | Costa Rica | Travel & Leisure | 667.87× | ||
| 03 | Selfridges | Shopping | 597.05× | ||
| 04 | Car2Go | Cars & Mobility | 482.46× | ||
| 05 | Valentine's Day | Kids & Family | 469.34× | ||
| 06 | Love & Sex | Kids & Family | 443.09× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 422.30× | ||
| 08 | Shopping and fashion | Shopping | 371.68× | ||
| 09 | Game consoles | Technology & Electronics | 57.61× | ||
| 10 | Atheism | Politics & Society | 38.09× | ||
| 11 | Pound cake | Food & Beverages | 35.13× | ||
| 12 | Real estate broker | Home & Garden | 27.11× | ||
| 13 | Live television | Movies & TV | 20.35× | ||
| 14 | Sustainable products | Politics & Society | 18.23× | ||
| 15 | Broadcasting of sports events | Movies & TV | 16.50× | ||
| 16 | OLED | Technology & Electronics | 12.81× | ||
| 17 | Christmas tree | Kids & Family | 12.76× | ||
| 18 | Dentistry | Business & Career | 11.68× | ||
| 19 | Burnout (psychology) | Health | 11.17× | ||
| 20 | Freeware | Technology & Electronics | 9.29× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Risk Appetite | THRILL | 1.39× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.86× |
NPO 3 has an estimated audience of 1,870,330 people in Netherlands, concentrated in Zuid-Holland and North Holland.
57.8% of NPO 3 fans are female, 42.2% are male, with an average age of 43.5 years.
NPO 3 fans show strongest brand affinity for Shopping and fashion (371.68×), Love & Sex (443.09×), and Costa Rica (667.87×) over the country average.
NPO 3 fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond NPO 3 itself, the audience over-indexes on Love & Sex (443.09×), Costa Rica (667.87×), Valentine's Day (469.34×), and Exfoliation (cosmetology) (422.3×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for NPO 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.