Rascasse Audience Intelligence

The Simpsons Viewer Demographics in United States

The Simpsons has an estimated audience of 10.4M people in United States.

#3among TV show in United States#66among movies & series in United States#250in Movies & TV

The average The Simpsons fan in United States is 41.8 years old, balanced, and lives primarily in California.

By number of fans, The Simpsons ranks #3 among the 179 objects in TV show in United States — 53.3× the group median.

Its fans are 4.4 years older than the group average of 37.4.

Women make up 49.9% of the fan base, 4.3 percentage points fewer than the group average.

Compared with the other 178 objects in TV show, The Simpsons fans stand out for their interest in Jason Mantzoukas, Matt Groening and Danny Elfman.

Most fans live in California, New York, Texas.

Top affinities include Jason Mantzoukas, Matt Groening, Danny Elfman, with strongest over-indexing on Jason Mantzoukas (3.6× the country average).

Demographically, the The Simpsons audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Creativity, Community Orientation.

The typical The Simpsons fan in United States is balanced, around 41.8 years old, with strong Creativity tendencies and a notable affinity for Jason Mantzoukas.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.4M
in United States
Gender
49.9%♀
50.1% male
Age
41.8
average years
Country rank
#3398
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Simpsons viewers

49.9% are female, 50.1% are male, average age 41.8.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for The Simpsons audience in United States
MetricValue
Female49.9%
Male50.1%
Average age41.8
Estimated audience size10.4M
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the The Simpsons audience in United States
Age bracketShare%
16-2419%
25-3416%
35-4418%
45-5419%
55+28%
Fig. 04

Worldwide distribution

37.1%

of the worldwide The Simpsons audience comes from United States.

Worldwide audience distribution share by country for The Simpsons
CountryShare
United States37.1%
United Kingdom7.7%
Mexico6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Simpsons fans by region: top regions in United States
#RegionReachAffinity×
01New York~800K1.34×
02West Virginia~70K1.20×
03Indiana~200K1.18×
04Oklahoma~100K1.16×
05Texas~800K1.15×
06Kentucky~200K1.14×
07New Mexico~70K1.14×
08Oregon~100K1.13×
09California~1.5M1.12×
10Pennsylvania~400K1.11×
11Illinois~400K1.11×
12Alabama~200K1.11×
13Georgia~400K1.10×
14Michigan~300K1.10×
15New Jersey~300K1.10×
16Tennessee~200K1.08×
17Nevada~100K1.08×
18Ohio~400K1.07×
19Louisiana~200K1.07×
20Arizona~200K1.06×
21Arkansas~100K1.06×
22Missouri~200K1.05×
23Mississippi~90K1.04×
24Maryland~200K1.03×
25Utah~100K1.03×
26North Carolina~300K1.00×
27Minnesota~200K0.99×
28Kansas~90K0.99×
29Iowa~100K0.97×
30Connecticut~100K0.96×
31Washington~200K0.95×
32South Carolina~200K0.95×
33Massachusetts~200K0.93×
34Wisconsin~200K0.93×
35South Dakota~30K0.93×
36Florida~600K0.92×
37Virginia~200K0.92×
38New Hampshire~40K0.91×
39Rhode Island~30K0.91×
40Colorado~200K0.90×
41Nebraska~50K0.90×
42Idaho~50K0.90×
43Maine~40K0.90×
44Alaska~20K0.89×
45Montana~30K0.88×
46Delaware~30K0.88×
47North Dakota~20K0.86×
48Vermont~20K0.86×
49Washington, District of Columbia~20K0.78×
50Hawaii~30K0.62×
Fig. 06

Affinity by region

Affinity by region — The Simpsons, United States
0.62×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Simpsons audience vs. the country average
#·InterestCategoryAffinity×
01Jason MantzoukasMovies & TV3.60×
02Matt GroeningLiterature3.12×
03Danny ElfmanMusic & Radio3.11×
04Regular ShowMovies & TV3.09×
05Judy GreerMovies & TV2.61×
06Kim CattrallMovies & TV2.61×
07Luke WilsonMovies & TV2.44×
08BoJack HorsemanMovies & TV2.25×
09ROLE MODELMusic & Radio2.12×
10Vince VaughnMovies & TV2.03×
11Austin Powers (film series)Movies & TV2.02×
12King of the HillMovies & TV1.93×
13Paul Thomas AndersonMovies & TV1.88×
14South ParkMovies & TV1.83×
15Anya Taylor-JoyMovies & TV1.77×
16Rick and MortyMovies & TV1.65×
17Bob's BurgersMovies & TV1.64×
18Alison BrieMovies & TV1.59×
19ImdbMovies & TV1.53×
20Moana (2016 film)Movies & TV1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Simpsons audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Simpsons audience vs. the country average · What stands out
TraitClusterDeviationScore
CreativityOPEN1.10×
Community OrientationOPEN1.09×
TraditionCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Simpsons audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
MindfulnessBALANCE0.94×
Urban LifestyleOPEN0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV show audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Simpsons over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-simpsons-17500” · Methodology