A data profile of the people who buy, follow and care about Buskerud in Norway — modelled from more than twelve digital signal sources. Buskerud has an estimated audience of 789,464 people in Norway.
Buskerud has an estimated audience of 789,464 people in Norway. 56.8% are female, 43.2% are male, average age 46.1. Top brand affinities: Biltema, KappAhl, Ticketmaster, Digital photography, Lunch.
Top brand affinities include Biltema, KappAhl, Ticketmaster, with strongest over-indexing on Biltema (2.16× the country average).
Demographically, the Buskerud audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Buskerud fan in Norway is more female, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Buskerud profile in Norway.
56.8% are female, 43.2% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 46.1 |
| Estimated audience size | 789,464 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 29% | |
| 50+ | 35% |
The strongest cross-interests of the Buskerud audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 2.16× | ||
| 02 | Digital photography | Business & Career | 2.16× | ||
| 03 | Steak | Food & Beverages | 2.16× | ||
| 04 | Heat pump | Home & Garden | 2.16× | ||
| 05 | Eurojackpot | Games | 2.16× | ||
| 06 | Winery | Food & Beverages | 2.05× | ||
| 07 | Hamburger | Food & Beverages | 1.96× | ||
| 08 | Radio | Technology & Electronics | 1.91× | ||
| 09 | Swimming pool | Sports | 1.79× | ||
| 10 | Hoodie | Fashion & Accessoires | 1.71× | ||
| 11 | Ticketmaster | Travel & Leisure | 1.70× | ||
| 12 | KappAhl | Fashion & Accessoires | 1.68× | ||
| 13 | YouTube Music | Internet & Social Media | 1.63× | ||
| 14 | Germany | Travel & Leisure | 1.57× | ||
| 15 | Lunch | Food & Beverages | 1.56× | ||
| 16 | FIS Alpine Ski World Cup | Sports | 1.56× | ||
| 17 | Ready-to-assemble furniture | Home & Garden | 1.56× | ||
| 18 | Shih Tzu | Pets & Animals | 1.55× | ||
| 19 | Yorkshire Terrier | Pets & Animals | 1.51× | ||
| 20 | French Bulldog | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.19× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| Pet Ownership | JOY | 0.84× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Buskerud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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