A data profile of the people who buy, follow and care about Nordland in Norway — modelled from more than twelve digital signal sources. Nordland has an estimated audience of 1,098,850 people in Norway.
Nordland has an estimated audience of 1,098,850 people in Norway. 53.6% are female, 46.4% are male, average age 46.2. Top brand affinities: Biltema, KappAhl, Ticketmaster, Digital photography, Carpentry.
Top brand affinities include Biltema, KappAhl, Ticketmaster, with strongest over-indexing on Biltema (1.95× the country average).
Demographically, the Nordland audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Nordland fan in Norway is balanced, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Nordland profile in Norway.
53.6% are female, 46.4% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 46.2 |
| Estimated audience size | 1,098,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 38% |
The strongest cross-interests of the Nordland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 1.95× | ||
| 02 | Digital photography | Business & Career | 1.95× | ||
| 03 | Steak | Food & Beverages | 1.95× | ||
| 04 | Heat pump | Home & Garden | 1.95× | ||
| 05 | Hamburger | Food & Beverages | 1.93× | ||
| 06 | Swimming pool | Sports | 1.73× | ||
| 07 | KappAhl | Fashion & Accessoires | 1.71× | ||
| 08 | Hoodie | Fashion & Accessoires | 1.70× | ||
| 09 | Sustainable energy | Home & Garden | 1.65× | ||
| 10 | Vacuum cleaner | Home & Garden | 1.62× | ||
| 11 | HVAC | Home & Garden | 1.62× | ||
| 12 | Motorhome | Cars & Mobility | 1.62× | ||
| 13 | Ticketmaster | Travel & Leisure | 1.59× | ||
| 14 | Radio | Technology & Electronics | 1.59× | ||
| 15 | Ski touring | Sports | 1.59× | ||
| 16 | Carpentry | Home & Garden | 1.56× | ||
| 17 | Manga | Literature | 1.55× | ||
| 18 | Twitch | Games | 1.51× | ||
| 19 | Shih Tzu | Pets & Animals | 1.51× | ||
| 20 | Hardware store | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.22× | |
| Sustainability | BALANCE | 1.19× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Design Affinity | PREMIUM | 0.86× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Nordland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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