A data profile of the people who buy, follow and care about Rogaland in Norway — modelled from more than twelve digital signal sources. Rogaland has an estimated audience of 741,126 people in Norway.
Rogaland has an estimated audience of 741,126 people in Norway. 52.3% are female, 47.7% are male, average age 44.7. Top brand affinities: Biltema, KappAhl, Ticketmaster, Digital photography, Radio.
Top brand affinities include Biltema, KappAhl, Ticketmaster, with strongest over-indexing on Biltema (2.2× the country average).
Demographically, the Rogaland audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Rogaland fan in Norway is balanced, around 44.7 years old, with strong Spirituality tendencies and a notable affinity for Biltema.
The key figures that characterise the Rogaland profile in Norway.
52.3% are female, 47.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 44.7 |
| Estimated audience size | 741,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Rogaland audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 92.8% |
| Germany | 1.4% |
| Malaysia | 1.4% |
The strongest cross-interests of the Rogaland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 2.20× | ||
| 02 | Digital photography | Business & Career | 2.20× | ||
| 03 | Steak | Food & Beverages | 2.20× | ||
| 04 | Sparkling wine | Food & Beverages | 2.20× | ||
| 05 | Red wine | Food & Beverages | 2.10× | ||
| 06 | Radio | Technology & Electronics | 1.93× | ||
| 07 | Hamburger | Food & Beverages | 1.93× | ||
| 08 | Ticketmaster | Travel & Leisure | 1.85× | ||
| 09 | KappAhl | Fashion & Accessoires | 1.84× | ||
| 10 | Hoodie | Fashion & Accessoires | 1.81× | ||
| 11 | Twitch | Games | 1.79× | ||
| 12 | Manga | Literature | 1.71× | ||
| 13 | Bible | Politics & Society | 1.70× | ||
| 14 | YouTube Music | Internet & Social Media | 1.68× | ||
| 15 | Swimming pool | Sports | 1.65× | ||
| 16 | Sustainable energy | Home & Garden | 1.62× | ||
| 17 | Piano | Music & Radio | 1.61× | ||
| 18 | French Bulldog | Pets & Animals | 1.59× | ||
| 19 | Lunch | Food & Beverages | 1.53× | ||
| 20 | Renewable energy | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.22× | |
| Indulgence | JOY | 1.17× | |
| Sustainability | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Extroversion | THRILL | 0.83× | |
| Mindfulness | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Rogaland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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