A data profile of the people who buy, follow and care about Spotify in Norway — modelled from more than twelve digital signal sources. Spotify has an estimated audience of 1,737,068 people in Norway.
Spotify has an estimated audience of 1,737,068 people in Norway. 48.2% are female, 51.8% are male, average age 37.7. Top brand affinities: Charlotte Tilbury, Bob Dylan, Sony, Roxette, Big Dipper (band).
Top brand affinities include Charlotte Tilbury, Bob Dylan, Sony, with strongest over-indexing on Charlotte Tilbury (2.16× the country average).
Demographically, the Spotify audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Spotify fan in Norway is balanced, around 37.7 years old, with strong Social Media Usage tendencies and a notable affinity for Charlotte Tilbury.
The key figures that characterise the Spotify profile in Norway.
48.2% are female, 51.8% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 37.7 |
| Estimated audience size | 1,737,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Spotify audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| Germany | 4.2% |
The strongest cross-interests of the Spotify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charlotte Tilbury | Beauty & Wellness | 2.16× | ||
| 02 | Origins (cosmetics) | Beauty & Wellness | 2.14× | ||
| 03 | Beats Electronics | Technology & Electronics | 2.07× | ||
| 04 | Bobbi Brown | Beauty & Wellness | 2.02× | ||
| 05 | Laura Mercier | Beauty & Wellness | 2.00× | ||
| 06 | James Taylor | Music & Radio | 1.82× | ||
| 07 | Shiseido | Beauty & Wellness | 1.76× | ||
| 08 | And Other Stories | Shopping | 1.72× | ||
| 09 | Sony | Technology & Electronics | 1.71× | ||
| 10 | Paul Simon | Music & Radio | 1.63× | ||
| 11 | Bob Dylan | Music & Radio | 1.62× | ||
| 12 | Christmas Gifts | Kids & Family | 1.59× | ||
| 13 | Roxette | Music & Radio | 1.58× | ||
| 14 | Motörhead | Music & Radio | 1.56× | ||
| 15 | The Band | Music & Radio | 1.55× | ||
| 16 | Kiehl's | Beauty & Wellness | 1.54× | ||
| 17 | Selfridges | Shopping | 1.53× | ||
| 18 | Big Dipper (band) | Music & Radio | 1.52× | ||
| 19 | Garnier | Beauty & Wellness | 1.51× | ||
| 20 | Passenger | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Travelling | THRILL | 0.74× | |
| Patriotism | CONSERVATISM | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Travelling | THRILL | 0.74× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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