A data profile of the people who buy, follow and care about General Motors in Poland — modelled from more than twelve digital signal sources. General Motors has an estimated audience of 1,593,267 people in Poland.
General Motors has an estimated audience of 1,593,267 people in Poland. 22.0% are female, 78.0% are male, average age 37.6. Top brand affinities: Opel Mokka, Family car, CAC 40, Dodge Durango, Used car.
Top brand affinities include Opel Mokka, Family car, CAC 40, with strongest over-indexing on Opel Mokka (9.56× the country average).
Demographically, the General Motors audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical General Motors fan in Poland is more male, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Opel Mokka.
The key figures that characterise the General Motors profile in Poland.
22.0% are female, 78.0% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 22.0% |
| Male | 78.0% |
| Average age | 37.6 |
| Estimated audience size | 1,593,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 12% |
of the worldwide General Motors audience comes from Poland.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 8.1% |
| Canada | 4.1% |
The strongest cross-interests of the General Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peugeot 206 | Cars & Mobility | 10.52× | ||
| 02 | Dodge Durango | Cars & Mobility | 10.07× | ||
| 03 | Opel Mokka | Cars & Mobility | 9.56× | ||
| 04 | Cadillac | Cars & Mobility | 8.61× | ||
| 05 | Dodge Charger (LX) | Cars & Mobility | 7.51× | ||
| 06 | Family car | Cars & Mobility | 6.20× | ||
| 07 | Drag racing | Cars & Mobility | 4.76× | ||
| 08 | Opel | Cars & Mobility | 4.53× | ||
| 09 | CAC 40 | Business & Career | 4.25× | ||
| 10 | Carcare | Cars & Mobility | 3.93× | ||
| 11 | Toyota RAV4 | Cars & Mobility | 3.93× | ||
| 12 | City car | Cars & Mobility | 3.78× | ||
| 13 | Hyundai Tucson | Cars & Mobility | 3.64× | ||
| 14 | Car dealership | Cars & Mobility | 3.59× | ||
| 15 | Used car | Cars & Mobility | 3.44× | ||
| 16 | Hyundai | Cars & Mobility | 3.38× | ||
| 17 | Peugeot | Cars & Mobility | 3.38× | ||
| 18 | MBank | Business & Career | 1.75× | ||
| 19 | RTV Euro AGD | Shopping | 1.59× | ||
| 20 | Lech Poznań | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.40× | |
| Need for Security | CONSERVATISM | 1.59× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.53× | |
| Healthy Lifestyle | BALANCE | 0.74× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for General Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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