A data profile of the people who buy, follow and care about Lower Silesian Voivodeship in Poland — modelled from more than twelve digital signal sources. Lower Silesian Voivodeship has an estimated audience of 1,450,663 people in Poland.
Lower Silesian Voivodeship has an estimated audience of 1,450,663 people in Poland. 59.2% are female, 40.8% are male, average age 36.5. Top brand affinities: Shopping and fashion, RTV Euro AGD, Parking lot, Baltic Sea, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, RTV Euro AGD, Parking lot, with strongest over-indexing on Shopping and fashion (3.68× the country average).
Demographically, the Lower Silesian Voivodeship audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Lower Silesian Voivodeship fan in Poland is more female, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Lower Silesian Voivodeship profile in Poland.
59.2% are female, 40.8% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 36.5 |
| Estimated audience size | 1,450,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Lower Silesian Voivodeship audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 89.9% |
| Germany | 7.6% |
| United Kingdom | 2.4% |
The strongest cross-interests of the Lower Silesian Voivodeship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exfoliation (cosmetology) | Beauty & Wellness | 3.79× | ||
| 02 | Home Renovations | Home & Garden | 3.79× | ||
| 03 | Valentine's Day | Kids & Family | 3.79× | ||
| 04 | Beko | Technology & Electronics | 3.79× | ||
| 05 | Bill Gates | Business & Career | 3.79× | ||
| 06 | Parking lot | Cars & Mobility | 3.70× | ||
| 07 | Christmas tree | Kids & Family | 3.70× | ||
| 08 | Automatic transmission | Cars & Mobility | 3.70× | ||
| 09 | Shopping and fashion | Shopping | 3.68× | ||
| 10 | Peugeot 508 | Cars & Mobility | 2.97× | ||
| 11 | Ford Kuga | Cars & Mobility | 2.71× | ||
| 12 | Love & Sex | Kids & Family | 2.67× | ||
| 13 | Baltic Sea | Travel & Leisure | 2.41× | ||
| 14 | Circle K | Shopping | 1.89× | ||
| 15 | Game consoles | Technology & Electronics | 1.75× | ||
| 16 | Catholic Church | Politics & Society | 1.70× | ||
| 17 | Newsletter | Technology & Electronics | 1.65× | ||
| 18 | Innovation | Business & Career | 1.61× | ||
| 19 | FlixBus | Cars & Mobility | 1.60× | ||
| 20 | RTV Euro AGD | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.47× | |
| Individualism | JOY | 1.39× | |
| Travelling | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Sustainability | BALANCE | 0.91× | |
| Risk Appetite | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Lower Silesian Voivodeship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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