A data profile of the people who buy, follow and care about Mercedes-Benz in Poland — modelled from more than twelve digital signal sources. Mercedes-Benz has an estimated audience of 1,990,220 people in Poland.
Mercedes-Benz has an estimated audience of 1,990,220 people in Poland. 34.9% are female, 65.1% are male, average age 37.5. Top brand affinities: Transport, Škoda Auto, SUVs, Motor vehicle, BMW.
Top brand affinities include Transport, Škoda Auto, SUVs, with strongest over-indexing on Transport (1.69× the country average).
Demographically, the Mercedes-Benz audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
The typical Mercedes-Benz fan in Poland is more male, around 37.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Transport.
The key figures that characterise the Mercedes-Benz profile in Poland.
34.9% are female, 65.1% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 37.5 |
| Estimated audience size | 1,990,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Mercedes-Benz audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Germany | 6.7% |
| Italy | 5.6% |
The strongest cross-interests of the Mercedes-Benz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auto maintenance | Cars & Mobility | 1.91× | ||
| 02 | Volvo XC60 | Cars & Mobility | 1.83× | ||
| 03 | Hyundai | Cars & Mobility | 1.81× | ||
| 04 | Engine | Cars & Mobility | 1.81× | ||
| 05 | Škoda Auto | Cars & Mobility | 1.76× | ||
| 06 | Audi | Cars & Mobility | 1.75× | ||
| 07 | Porsche | Cars & Mobility | 1.74× | ||
| 08 | Garage door | Home & Garden | 1.73× | ||
| 09 | Renault | Cars & Mobility | 1.72× | ||
| 10 | Volkswagen | Cars & Mobility | 1.70× | ||
| 11 | Transport | Cars & Mobility | 1.69× | ||
| 12 | Tractor | Cars & Mobility | 1.69× | ||
| 13 | Auto mechanic | Cars & Mobility | 1.69× | ||
| 14 | SUVs | Cars & Mobility | 1.67× | ||
| 15 | Trucks | Cars & Mobility | 1.64× | ||
| 16 | BMW | Cars & Mobility | 1.63× | ||
| 17 | Tire | Cars & Mobility | 1.63× | ||
| 18 | Solar energy | Home & Garden | 1.59× | ||
| 19 | Toyota | Cars & Mobility | 1.56× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.25× | |
| Price Sensitivity | PREMIUM | 1.18× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.49× | |
| Travelling | THRILL | 0.70× | |
| Need for Security | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Mercedes-Benz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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