A data profile of the people who buy, follow and care about Spotify in Poland — modelled from more than twelve digital signal sources. Spotify has an estimated audience of 6,050,587 people in Poland.
Spotify has an estimated audience of 6,050,587 people in Poland. 52.6% are female, 47.4% are male, average age 32.8. Top brand affinities: Livemusic, Playlist, Apple Music, Independent music, Composer.
Top brand affinities include Livemusic, Playlist, Apple Music, with strongest over-indexing on Livemusic (1.96× the country average).
Demographically, the Spotify audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Spotify fan in Poland is balanced, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Livemusic.
The key figures that characterise the Spotify profile in Poland.
52.6% are female, 47.4% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 32.8 |
| Estimated audience size | 6,050,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Spotify audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| Germany | 4.2% |
The strongest cross-interests of the Spotify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Playlist | Music & Radio | 2.89× | ||
| 02 | Gay Life | Politics & Society | 2.07× | ||
| 03 | Lyrics | Music & Radio | 2.04× | ||
| 04 | Livemusic | Music & Radio | 1.96× | ||
| 05 | Apple Music | Music & Radio | 1.96× | ||
| 06 | G-string | Fashion & Accessoires | 1.84× | ||
| 07 | Independent music | Music & Radio | 1.82× | ||
| 08 | Eddie Van Halen | Music & Radio | 1.82× | ||
| 09 | Deezer | Music & Radio | 1.77× | ||
| 10 | Korean pop idol | Movies & TV | 1.68× | ||
| 11 | Composer | Music & Radio | 1.64× | ||
| 12 | BTS | Music & Radio | 1.63× | ||
| 13 | Bandcamp | Music & Radio | 1.60× | ||
| 14 | Trap (music) | Music & Radio | 1.59× | ||
| 15 | Joy Division | Music & Radio | 1.58× | ||
| 16 | Qobuz | Music & Radio | 1.57× | ||
| 17 | Malware | Technology & Electronics | 1.55× | ||
| 18 | Radiohead | Music & Radio | 1.54× | ||
| 19 | Gay pride | Politics & Society | 1.53× | ||
| 20 | Emoji | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.07× | |
| Quality Awareness | PREMIUM | 0.95× | |
| Design Affinity | PREMIUM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.44× | |
| Individualism | JOY | 0.67× | |
| Early Adopter Mentality | POWER | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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