Rascasse Audience Intelligence

US Open (tennis) Fan Demographics in United States

US Open (tennis) has an estimated audience of 7.8M people in United States.

#4among Tennis in United States
#46among events in United States#371in Sports

The average US Open (tennis) fan in United States is 38.1 years old, more male, and lives primarily in New York.

By number of fans, US Open (tennis) ranks #4 among the 430 objects in Tennis in United States — 8.4× the group median.

Its fans are 0.9 years younger than the group average of 39.0.

Women make up 44.4% of the fan base, 4.1 percentage points more than the group average.

Compared with the other 429 objects in Tennis, US Open (tennis) fans stand out for their interest in HEAD Tennis, Babolat and International Tennis Federation.

Interest is seasonal: June, August and September account for 96% of the year's searches, December is the quietest month.

Most fans live in New York, California, Florida.

Top affinities include HEAD Tennis, Babolat, Roland Garros, with strongest over-indexing on HEAD Tennis (141.24× the country average).

Demographically, the US Open (tennis) audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Sustainability.

The typical US Open (tennis) fan in United States is more male, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for HEAD Tennis.

Category: Sports · Type: Event · Subtype: Tennis

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.8M
in United States
Gender
44.4%♀
55.6% male
Age
38.1
average years
Country rank
#4532
among all objects in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of US Open (tennis) fans

44.4% are female, 55.6% are male, average age 38.1.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for US Open (tennis) audience in United States
MetricValue
Female44.4%
Male55.6%
Average age38.1
Estimated audience size7.8M
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the US Open (tennis) audience in United States
Age bracketShare%
16-2424%
25-3421%
35-4419%
45-5419%
55+17%
Fig. 04

Worldwide distribution

20.4%

of the worldwide US Open (tennis) audience comes from United States.

Worldwide audience distribution share by country for US Open (tennis)
CountryShare
United States20.4%
Italy10.1%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

US Open (tennis) fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M3.03×
02Washington, District of Columbia~40K2.37×
03Connecticut~200K1.95×
04New Jersey~400K1.89×
05Massachusetts~300K1.76×
06Vermont~20K1.49×
07Maryland~200K1.28×
08Rhode Island~30K1.28×
09Virginia~300K1.24×
10Maine~40K1.21×
11California~1M1.20×
12Illinois~400K1.19×
13North Carolina~300K1.17×
14Delaware~30K1.12×
15Florida~600K1.10×
16New Hampshire~30K1.10×
17Pennsylvania~300K1.09×
18Georgia~300K1.07×
19Washington~200K1.06×
20Colorado~100K1.05×
21Michigan~200K1.00×
22Minnesota~100K1.00×
23South Carolina~100K0.95×
24Ohio~200K0.90×
25Oregon~90K0.90×
26Hawaii~30K0.90×
27Wisconsin~100K0.83×
28Utah~60K0.83×
29Texas~400K0.82×
30Indiana~100K0.82×
31Nevada~60K0.78×
32Montana~20K0.77×
33Kansas~50K0.75×
34Tennessee~100K0.74×
35Iowa~50K0.73×
36Nebraska~30K0.70×
37Kentucky~70K0.69×
38Missouri~100K0.68×
39Arizona~100K0.67×
40Idaho~30K0.67×
41Louisiana~70K0.64×
42New Mexico~30K0.63×
43Alabama~70K0.61×
44West Virginia~20K0.59×
45North Dakota~10K0.57×
46South Dakota~10K0.56×
47Arkansas~40K0.55×
48Alaska~9K0.54×
49Mississippi~40K0.53×
50Oklahoma~50K0.50×
Fig. 06

Affinity by region

Affinity by region — US Open (tennis), United States
0.50×1.00×3.03×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the US Open (tennis) audience vs. the country average
#·InterestCategoryAffinity×
01HEAD TennisSports141.24×
02BabolatSports100.00×
03Roland GarrosSports86.11×
04Australian OpenSports83.43×
05Women's Tennis AssociationSports74.85×
06Tennis WarehouseShopping74.61×
07Emma RaducanuSports72.37×
08US Open Tennis ChampionshipsSports68.52×
09International Tennis FederationSports56.65×
10The Championships, WimbledonSports53.74×
11United States Tennis AssociationSports52.78×
12Alexander ZverevSports51.73×
13Iga SwiatekSports47.43×
14Tommy PaulSports40.24×
15Frances TiafoeSports39.75×
16Novak DjokovicSports37.10×
17Aryna SabalenkaSports32.14×
18Naomi OsakaSports31.86×
19Coco GauffSports29.97×
20City BankBusiness & Career17.03×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the US Open (tennis) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the US Open (tennis) audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.75×
SustainabilityBALANCE1.66×
Luxury OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the US Open (tennis) audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Family OrientationCONSERVATISM0.87×
Convenience OrientationPREMIUM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Tennis audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in US Open (tennis) over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/us-open-tennis-25742” · Methodology