A data profile of the people who buy, follow and care about Vistula in Poland — modelled from more than twelve digital signal sources. Vistula has an estimated audience of 1,761,051 people in Poland.
Vistula has an estimated audience of 1,761,051 people in Poland. 55.2% are female, 44.8% are male, average age 34.3. Top brand affinities: Shopping and fashion, Baltic Sea, Catholic Church, Love & Sex, Parking lot.
Top brand affinities include Shopping and fashion, Baltic Sea, Catholic Church, with strongest over-indexing on Shopping and fashion (2.33× the country average).
Demographically, the Vistula audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Vistula fan in Poland is more female, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Vistula profile in Poland.
55.2% are female, 44.8% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 34.3 |
| Estimated audience size | 1,761,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 12% |
of the worldwide Vistula audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 80.6% |
| Germany | 6.2% |
| Romania | 4.2% |
The strongest cross-interests of the Vistula audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.33× | ||
| 02 | Love & Sex | Kids & Family | 2.33× | ||
| 03 | Parking lot | Cars & Mobility | 2.33× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 2.33× | ||
| 05 | US Open (tennis) | Sports | 2.33× | ||
| 06 | Christmas tree | Kids & Family | 2.33× | ||
| 07 | Kuchenne rewolucje | Movies & TV | 2.33× | ||
| 08 | Rugby union | Sports | 2.22× | ||
| 09 | Baltic Sea | Travel & Leisure | 2.05× | ||
| 10 | Zanzibar | Travel & Leisure | 2.04× | ||
| 11 | Cupcake | Food & Beverages | 2.03× | ||
| 12 | First-time buyer | Shopping | 1.78× | ||
| 13 | Activism | Politics & Society | 1.71× | ||
| 14 | Orsay | Shopping | 1.70× | ||
| 15 | Business Insider | Business & Career | 1.68× | ||
| 16 | Public transport | Cars & Mobility | 1.63× | ||
| 17 | Game consoles | Technology & Electronics | 1.57× | ||
| 18 | Catholic Church | Politics & Society | 1.54× | ||
| 19 | Kebab | Food & Beverages | 1.54× | ||
| 20 | Newsletter | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.62× | |
| Indulgence | JOY | 1.26× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.79× | |
| Extroversion | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Vistula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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