A data profile of the people who buy, follow and care about Cecil in Portugal — modelled from more than twelve digital signal sources. Cecil has an estimated audience of 6,133 people in Portugal.
Cecil has an estimated audience of 6,133 people in Portugal. 72.9% are female, 27.1% are male, average age 44.9. Top brand affinities: Primark, Children's clothing, Bikini, H&M, Mango.
Top brand affinities include Primark, Children's clothing, Bikini, with strongest over-indexing on Primark (1.56× the country average).
Demographically, the Cecil audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Family Orientation.
The typical Cecil fan in Portugal is more female, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Primark.
The key figures that characterise the Cecil profile in Portugal.
72.9% are female, 27.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 44.9 |
| Estimated audience size | 6,133 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Cecil audience comes from Portugal.
| Country | Share |
|---|---|
| Germany | 67.3% |
| United States | 7.4% |
| Netherlands | 5.2% |
The strongest cross-interests of the Cecil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oysho | Fashion & Accessoires | 1.73× | ||
| 02 | Bershka | Shopping | 1.68× | ||
| 03 | Intimissimi | Fashion & Accessoires | 1.63× | ||
| 04 | Bikini | Fashion & Accessoires | 1.60× | ||
| 05 | Mango | Shopping | 1.60× | ||
| 06 | Primark | Shopping | 1.56× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.56× | ||
| 08 | H&M | Shopping | 1.56× | ||
| 09 | Child care | Kids & Family | 1.56× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 1.56× | ||
| 11 | Bedroom furniture | Home & Garden | 1.56× | ||
| 12 | Sephora | Shopping | 1.56× | ||
| 13 | Hair conditioner | Beauty & Wellness | 1.56× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.56× | ||
| 15 | Art jewelry | Fashion & Accessoires | 1.56× | ||
| 16 | Online food ordering | Food & Beverages | 1.56× | ||
| 17 | Vintage clothing | Fashion & Accessoires | 1.56× | ||
| 18 | Handmade jewelry | Fashion & Accessoires | 1.56× | ||
| 19 | Lipstick | Beauty & Wellness | 1.55× | ||
| 20 | Manicure | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.37× | |
| Family Orientation | CONSERVATISM | 1.34× | |
| Mindfulness | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Risk Appetite | THRILL | 0.96× | |
| Spirituality | BALANCE | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Cecil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.