Rascasse Audience Intelligence

Google Docs Audience in Portugal

A data profile of the people who buy, follow and care about Google Docs in Portugal — modelled from more than twelve digital signal sources. Google Docs has an estimated audience of 2,053,101 people in Portugal.

#24among Website / Newspaper / Magazine in Portugal#15in Internet & Social Media

The average Google Docs fan in Portugal is 41.8 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Google Docs profile in Portugal.

Audience size
2.1M
in Portugal
Gender
62.4%♀
37.6% male
Age
41.8
average years
Country rank
#395
Website / Newspaper / Magazine in Portugal
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Docs

62.4% are female, 37.6% are male, average age 41.8.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Google Docs audience in Portugal
MetricValue
Female62.4%
Male37.6%
Average age41.8
Estimated audience size2,053,101
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Google Docs audience in Portugal
Age bracketShare%
16-1912%
20-2920%
30-3921%
40-4925%
50+23%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Google Docs audience comes from Portugal.

Worldwide audience distribution share by country for Google Docs
CountryShare
United States30.8%
United Kingdom6.4%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Docs audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Google Docs fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~1M1.69×
02Coimbra District~200K1.66×
03Porto District~600K1.43×
04Santarém District~100K1.43×
05Braga District~300K1.39×
06Setúbal District~300K1.33×
07Aveiro District~200K1.21×
08Leiria District~100K1.10×
09Faro District~100K1.08×
10Castelo Branco District~40K0.99×
11Viana do Castelo District~40K0.86×
12Vila Real District~30K0.83×
13Madeira~50K0.80×
14Azores~40K0.79×
15Viseu District~50K0.78×
16Bragança District~20K0.77×
17Évora District~30K0.73×
18Beja District~20K0.64×
19Portalegre District~10K0.62×
20Guarda District~20K0.59×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Google Docs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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