A data profile of the people who buy, follow and care about Berliner HC in Sweden — modelled from more than twelve digital signal sources. Berliner HC has an estimated audience of 104 people in Sweden.
Berliner HC has an estimated audience of 104 people in Sweden. 52.1% are female, 47.9% are male, average age 41.3. Top brand affinities: Max Verstappen, Hemnet, Gina Tricot, Padel (sport), Intersport.
Top brand affinities include Max Verstappen, Hemnet, Gina Tricot, with strongest over-indexing on Max Verstappen (12.28× the country average).
Demographically, the Berliner HC audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Berliner HC fan in Sweden is balanced, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Berliner HC profile in Sweden.
52.1% are female, 47.9% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 41.3 |
| Estimated audience size | 104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Berliner HC audience comes from Sweden.
| Country | Share |
|---|---|
| Germany | 70.4% |
| Switzerland | 2.0% |
| Austria | 1.7% |
The strongest cross-interests of the Berliner HC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Max Verstappen | Sports | 12.28× | ||
| 02 | Microsoft Surface | Technology & Electronics | 8.03× | ||
| 03 | OK! | News | 6.97× | ||
| 04 | Ligue 1 | Sports | 3.05× | ||
| 05 | Employment website | Business & Career | 2.75× | ||
| 06 | Padel (sport) | Sports | 2.21× | ||
| 07 | Malmö FF | Sports | 1.74× | ||
| 08 | UEFA Europa League | Sports | 1.71× | ||
| 09 | Volleyball | Sports | 1.66× | ||
| 10 | Uniqlo | Shopping | 1.65× | ||
| 11 | IFK Göteborg | Sports | 1.63× | ||
| 12 | Gymnastics | Sports | 1.56× | ||
| 13 | Intersport | Shopping | 1.55× | ||
| 14 | Track and field | Sports | 1.55× | ||
| 15 | Helsinki | Travel & Leisure | 1.54× | ||
| 16 | Luxury real estate | Business & Career | 1.53× | ||
| 17 | Fast casual restaurants | Food & Beverages | 1.53× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.52× | ||
| 19 | Hemnet | Home & Garden | 1.51× | ||
| 20 | True crime | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.31× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Sustainability | BALANCE | 0.84× | |
| Individualism | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Berliner HC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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