5 News Audience in United States
5 News has an estimated audience of 1,570,042 people in United States. 57.8% are female, 42.2% are male, average age 42.0. Top regions: Arkansas, Oklahoma, Ohio. Top brand affinities: Pillow, Diane Sawyer, Ted Ginn, Jr., Cachaça, Jbc.
The average 5 News fan in United States is 42.0 years old, more female, and lives primarily in Arkansas. The audience is concentrated in Arkansas, Oklahoma, Ohio. Top brand affinities include Pillow, Diane Sawyer, Ted Ginn, Jr., with strongest over-indexing on Pillow (2.17× the country average). Demographically, the 5 News audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of 5 News fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 42.0 |
| Estimated audience size | 1,570,042 |
Audience persona
The typical 5 News fan in United States is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Arkansas | 514,896 | 39.81× |
| Oklahoma | 56,582 | 3.25× |
| Ohio | 39,579 | 0.82× |
| California | 31,357 | 0.18× |
| Massachusetts | 21,001 | 0.68× |
| Texas | 20,478 | 0.15× |
| Missouri | 11,951 | 0.47× |
| Minnesota | 10,827 | 0.48× |
| South Carolina | 8,818 | 0.37× |
| Kansas | 8,214 | 0.66× |
| Michigan | 8,093 | 0.2× |
| Georgia | 6,454 | 0.13× |
| Florida | 5,915 | 0.06× |
| Tennessee | 5,135 | 0.16× |
| West Virginia | 4,362 | 0.6× |
| Colorado | 4,192 | 0.17× |
| Illinois | 3,787 | 0.07× |
| New York | 3,201 | 0.04× |
| Alabama | 3,017 | 0.14× |
| Kentucky | 2,942 | 0.15× |
| Nevada | 2,597 | 0.17× |
| Arizona | 2,538 | 0.08× |
| North Carolina | 2,150 | 0.05× |
| Louisiana | 1,894 | 0.09× |
| Washington | 1,805 | 0.06× |
| Wisconsin | 1,662 | 0.07× |
| Maryland | 1,470 | 0.05× |
| Indiana | 1,250 | 0.04× |
| Virginia | 1,240 | 0.03× |
| Mississippi | 1,188 | 0.09× |
| Maine | 1,183 | 0.21× |
| Pennsylvania | 1,016 | 0.02× |
| Utah | 1,009 | 0.07× |
| Washington, District of Columbia | 905 | 0.19× |
| New Jersey | 759 | 0.02× |
| Iowa | 712 | 0.06× |
| Oregon | 481 | 0.03× |
| New Hampshire | 474 | 0.08× |
| Alaska | 405 | 0.12× |
| Connecticut | 381 | 0.02× |
| Idaho | 375 | 0.05× |
| Hawaii | 358 | 0.05× |
| Nebraska | 355 | 0.05× |
| Montana | 353 | 0.08× |
| Rhode Island | 350 | 0.07× |
| South Dakota | 348 | 0.1× |
| North Dakota | 339 | 0.11× |
| Wyoming | 328 | 0.14× |
| New Mexico | 326 | 0.04× |
| Vermont | 318 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.17× | Home & Garden |
| Diane Sawyer | 1.67× | Movies & TV |
| Ted Ginn, Jr. | 2.43× | Sports |
| Cachaça | 1.59× | Food & Beverages |
| Jbc | 1.91× | Kids & Family |
| Computer literacy | 1.52× | Business & Career |
| Jamnalal Bajaj Institute of Management Studies | 1.69× | Business & Career |
| Seven Sister States | 1.61× | |
| Grace Grace | 1.53× | Politics & Society |
| Syrian opposition | 1.64× | Politics & Society |
| Pips, Chips & Videoclips | 1.52× | Music & Radio |
| Menina Cachos | 1.51× | |
| JCLU Forever | 1.58× | Fashion & Accessoires |
| JT Bioscoop | 2.31× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.15 |
| Convenience Orientation | PREMIUM | 1.09 |
| Individualism | JOY | 1.07 |
| Tradition | CONSERVATISM | 1.07 |
| Spirituality | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.3% |
| United Kingdom | 2.2% |
| India | 0.5% |
See 5 News audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
Frequently asked questions
How many fans does 5 News have in United States?
5 News has an estimated audience of 1,570,042 people in United States, concentrated in Arkansas and Oklahoma.
What is the gender split and age of 5 News fans?
57.8% of 5 News fans are female, 42.2% are male, with an average age of 42.0 years.
Which brands do 5 News fans like most?
5 News fans show strongest brand affinity for Pillow (2.17×), Diane Sawyer (1.67×), and Ted Ginn, Jr. (2.43×) over the country average.
Where do 5 News fans live in United States?
5 News fans in United States are most concentrated in Arkansas (reach 514,896), Oklahoma (reach 56,582), and Ohio (reach 39,579). These three regions account for the largest share of the active audience.
What other brands do 5 News fans also like?
Beyond 5 News itself, the audience over-indexes on Diane Sawyer (1.67×), Ted Ginn, Jr. (2.43×), Cachaça (1.59×), and Jbc (1.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 5 News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.