90s Audience in United States
90s has an estimated audience of 3,907,421 people in United States. 61.6% are female, 38.4% are male, average age 32.5. Top regions: California, Texas, Florida.
The average 90s fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the 90s audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Category: Fashion & Accessoires · Type: Topic
Demographics of 90s fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 32.5 |
| Estimated audience size | 3,907,421 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 516,994 | 1.2× |
| Texas | 429,057 | 1.28× |
| Florida | 283,226 | 1.07× |
| New York | 202,208 | 0.93× |
| Georgia | 138,971 | 1.15× |
| Pennsylvania | 126,636 | 0.96× |
| Illinois | 126,200 | 0.97× |
| North Carolina | 121,572 | 1.03× |
| Ohio | 117,903 | 0.98× |
| New Jersey | 98,248 | 0.99× |
| Michigan | 97,612 | 0.96× |
| Arizona | 97,288 | 1.22× |
| Virginia | 86,859 | 0.91× |
| Tennessee | 85,193 | 1.09× |
| Washington | 76,432 | 0.98× |
| Indiana | 75,875 | 1.06× |
| Louisiana | 71,583 | 1.42× |
| Massachusetts | 69,608 | 0.9× |
| Maryland | 67,698 | 1.01× |
| Missouri | 67,047 | 1.06× |
| Alabama | 63,376 | 1.16× |
| Kentucky | 61,750 | 1.26× |
| South Carolina | 61,265 | 1.04× |
| Colorado | 57,777 | 0.94× |
| Minnesota | 56,544 | 1.01× |
| Wisconsin | 55,425 | 0.94× |
| Oklahoma | 48,584 | 1.12× |
| Oregon | 41,959 | 0.94× |
| Mississippi | 41,871 | 1.3× |
| Nevada | 40,367 | 1.07× |
| Connecticut | 38,219 | 0.98× |
| Arkansas | 36,323 | 1.13× |
| Utah | 35,516 | 1.01× |
| Kansas | 29,677 | 0.96× |
| Iowa | 28,479 | 0.88× |
| New Mexico | 23,927 | 1.22× |
| Hawaii | 20,362 | 1.21× |
| Idaho | 18,531 | 0.95× |
| Nebraska | 18,437 | 0.94× |
| West Virginia | 17,747 | 0.98× |
| New Hampshire | 12,329 | 0.8× |
| Rhode Island | 11,905 | 0.96× |
| Maine | 10,146 | 0.72× |
| Delaware | 9,009 | 0.84× |
| Washington, District of Columbia | 8,951 | 0.76× |
| North Dakota | 8,728 | 1.09× |
| Montana | 8,173 | 0.75× |
| South Dakota | 7,470 | 0.83× |
| Alaska | 6,251 | 0.75× |
| Vermont | 4,266 | 0.62× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.48 |
| Mindfulness | BALANCE | 1.43 |
| Extroversion | THRILL | 1.39 |
| Luxury Orientation | PREMIUM | 1.2 |
| Tradition | CONSERVATISM | 1.19 |
| Risk Appetite | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 11.5% |
| United Kingdom | 5.2% |
See 90s audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for 90s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.