90s Audience in United States
90s has an estimated audience of 3,907,421 people in United States. 61.6% are female, 38.4% are male, average age 32.5. Top regions: California, Texas, Florida.
The average 90s fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Fashion & Accessoires · Type: Topic
Demographics of 90s fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 32.5 |
| Estimated audience size | 3,907,421 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 516,994 | 1.2× |
| Texas | 429,057 | 1.28× |
| Florida | 283,225 | 1.07× |
| New York | 202,208 | 0.93× |
| Georgia | 138,971 | 1.15× |
| Pennsylvania | 126,635 | 0.96× |
| Illinois | 126,200 | 0.97× |
| North Carolina | 121,572 | 1.03× |
| Ohio | 117,903 | 0.98× |
| New Jersey | 98,247 | 0.99× |
| Michigan | 97,612 | 0.96× |
| Arizona | 97,288 | 1.22× |
| Virginia | 86,858 | 0.91× |
| Tennessee | 85,192 | 1.09× |
| Washington | 76,431 | 0.98× |
| Indiana | 75,874 | 1.06× |
| Louisiana | 71,582 | 1.42× |
| Massachusetts | 69,607 | 0.9× |
| Maryland | 67,697 | 1.01× |
| Missouri | 67,047 | 1.06× |
| Alabama | 63,376 | 1.16× |
| Kentucky | 61,750 | 1.26× |
| South Carolina | 61,265 | 1.04× |
| Colorado | 57,777 | 0.94× |
| Minnesota | 56,544 | 1.01× |
| Wisconsin | 55,425 | 0.94× |
| Oklahoma | 48,584 | 1.12× |
| Oregon | 41,958 | 0.94× |
| Mississippi | 41,870 | 1.3× |
| Nevada | 40,367 | 1.07× |
| Connecticut | 38,219 | 0.98× |
| Arkansas | 36,323 | 1.13× |
| Utah | 35,515 | 1.01× |
| Kansas | 29,677 | 0.96× |
| Iowa | 28,479 | 0.88× |
| New Mexico | 23,926 | 1.22× |
| Hawaii | 20,362 | 1.21× |
| Idaho | 18,530 | 0.95× |
| Nebraska | 18,436 | 0.94× |
| West Virginia | 17,746 | 0.98× |
| New Hampshire | 12,329 | 0.8× |
| Rhode Island | 11,905 | 0.96× |
| Maine | 10,145 | 0.72× |
| Delaware | 9,008 | 0.84× |
| Washington, District of Columbia | 8,951 | 0.76× |
| North Dakota | 8,727 | 1.09× |
| Montana | 8,173 | 0.75× |
| South Dakota | 7,469 | 0.83× |
| Alaska | 6,250 | 0.75× |
| Vermont | 4,266 | 0.62× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 11.5% |
| United Kingdom | 5.2% |
See 90s audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for 90s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.