Rascasse Audience Intelligence

90s Audience in United States

A data profile of the people who buy, follow and care about 90s in United States — modelled from more than twelve digital signal sources. 90s has an estimated audience of 3,907,421 people in United States.

#4370among Topic in United States#402in Fashion & Accessoires

The average 90s fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 90s profile in United States.

Audience size
3.9M
in United States
Gender
61.6%♀
38.4% male
Age
32.5
average years
Country rank
#8188
Topic in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 90s fans

61.6% are female, 38.4% are male, average age 32.5.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for 90s audience in United States
MetricValue
Female61.6%
Male38.4%
Average age32.5
Estimated audience size3,907,421
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the 90s audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3919%
40-4914%
50+9%
Fig. 04

Worldwide distribution

28.8%

of the worldwide 90s audience comes from United States.

Worldwide audience distribution share by country for 90s
CountryShare
United States28.8%
Brazil11.5%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 90s audience in United States is strongest.

Fig. 05

Top regions by affinity

90s fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~40K2.12×
02Louisiana~70K1.29×
03Mississippi~40K1.28×
04Texas~400K1.24×
05Alabama~70K1.20×
06Arkansas~40K1.14×
07Georgia~100K1.11×
08Oklahoma~50K1.11×
09North Carolina~100K1.09×
10Missouri~70K1.07×
11Arizona~80K1.05×
12Indiana~70K1.04×
13Utah~40K1.04×
14West Virginia~20K1.04×
15South Carolina~60K1.03×
16Kentucky~50K1.02×
17Tennessee~80K1.01×
18Nevada~40K1.01×
19Hawaii~20K1.01×
20Idaho~20K1.00×
21California~400K0.99×
22Kansas~30K0.99×
23Ohio~100K0.97×
24Nebraska~20K0.97×
25Illinois~100K0.96×
26Maine~10K0.96×
27Delaware~10K0.96×
28North Dakota~8K0.96×
29Michigan~100K0.95×
30New Jersey~90K0.95×
31Maryland~60K0.95×
32Minnesota~50K0.95×
33Montana~10K0.95×
34Washington~70K0.94×
35South Dakota~9K0.94×
36Pennsylvania~100K0.93×
37Virginia~90K0.93×
38Rhode Island~10K0.93×
39Wisconsin~50K0.92×
40Connecticut~40K0.92×
41New Hampshire~10K0.92×
42Alaska~8K0.92×
43Oregon~40K0.90×
44Florida~200K0.89×
45Colorado~50K0.89×
46Vermont~6K0.89×
47Iowa~30K0.87×
48New York~200K0.83×
49Massachusetts~60K0.81×
50Washington, District of Columbia~9K0.81×
Fig. 06

Affinity by region

Affinity by region — 90s, United States
0.81×1.00×2.12×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for 90s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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