90s Audience in Germany
90s has an estimated audience of 395,847 people in Germany. 56.4% are female, 43.6% are male, average age 29.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: 1990s, 1980s, 80s, Schlager music, Superman.
The average 90s fan in Germany is 29.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include 1990s, 1980s, 80s, with strongest over-indexing on 1990s (29.66× the country average). Demographically, the 90s audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of 90s fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 29.7 |
| Estimated audience size | 395,847 |
Audience persona
The typical 90s fan in Germany is more female, around 29.7 years old, with strong Sustainability tendencies and a notable affinity for 1990s.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,106 | 1.01× |
| Bayern | 61,639 | 0.97× |
| Baden-Württemberg | 48,939 | 0.91× |
| Berlin | 38,982 | 2.2× |
| Niedersachsen | 33,158 | 0.86× |
| Hessen | 31,463 | 1.04× |
| Sachsen | 22,444 | 1.16× |
| Rheinland-Pfalz | 18,864 | 0.95× |
| Thüringen | 12,775 | 1.27× |
| Schleswig-Holstein | 12,255 | 0.86× |
| Brandenburg | 10,070 | 0.82× |
| Hamburg | 9,366 | 1.05× |
| Sachsen-Anhalt | 7,310 | 0.71× |
| Mecklenburg-Vorpommern | 4,896 | 0.65× |
| Bremen | 3,280 | 0.97× |
| Saarland | 2,815 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1990s | 29.66× | Fashion & Accessoires |
| 1980s | 12.78× | Fashion & Accessoires |
| 80s | 17.27× | Fashion & Accessoires |
| Schlager music | 3.46× | Music & Radio |
| Superman | 3.18× | Movies & TV |
| Bachelor party | 8.19× | Kids & Family |
| Roland Kaiser | 2.88× | Music & Radio |
| Beatrice Egli | 3.6× | Music & Radio |
| Take That | 9.53× | Music & Radio |
| Festival | 2.46× | Music & Radio |
| Soundtrack | 6.71× | Music & Radio |
| AIDA Cruises | 5.28× | Travel & Leisure |
| Humour | 1.99× | Literature |
| Friends | 2.15× | Movies & TV |
| Freddie Mercury | 3.81× | Music & Radio |
| Robbie Williams | 3.62× | Music & Radio |
| Popular music | 1.84× | Music & Radio |
| Nostalgia | 3.79× | Home & Garden |
| 1.91× | Internet & Social Media | |
| Sarcasm | 4.71× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.64 |
| Early Adopter Mentality | POWER | 1.57 |
| Community Orientation | OPEN | 1.56 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Mindfulness | BALANCE | 1.47 |
| Pet Ownership | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 11.5% |
| United Kingdom | 5.2% |
See 90s audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does 90s have in Germany?
90s has an estimated audience of 395,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 90s fans?
56.4% of 90s fans are female, 43.6% are male, with an average age of 29.7 years.
Which brands do 90s fans like most?
90s fans show strongest brand affinity for 1990s (29.66×), 1980s (12.78×), and 80s (17.27×) over the country average.
Where do 90s fans live in Germany?
90s fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,106), Bayern (reach 61,639), and Baden-Württemberg (reach 48,939). These three regions account for the largest share of the active audience.
What other brands do 90s fans also like?
Beyond 90s itself, the audience over-indexes on 1980s (12.78×), 80s (17.27×), Schlager music (3.46×), and Superman (3.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 90s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.